Integrated Narrative Strategy: Develop and execute an integrated global strategy that translates company strategy, AI innovation, product value, regulatory trends, and customer momentum into compelling narratives
Executive & Internal Comms: Serve as trusted advisor to the CEO and leadership team. Build authentic executive thought leadership platforms, handle media prep, speechwriting, and executive social strategy. Partner with Internal Comms (People & Culture) so employees hear major news first
Operating Rhythms & Governance: Establish communications priorities, agency governance models, and measurable KPIs that align external storytelling with business outcomes
Own External Communications, Public Relations, and Reputation
PR & Media Management: Lead external communications, corporate announcements, media relations, awards, and thought leadership. Overseepress releases, briefing materials, and Q&A assets
Spokesperson & Brand Positioning: Serve as a senior company spokesperson when appropriate. Partner with Brand, Product Marketing, Customer Marketing, and CPX to amplify platform value and customer impact
Crisis Communications & Issues Readiness: Own crisis strategy in partnership with Legal, Security, People & Culture, IR, and CPX. Build playbooks, escalation paths, and scenario plans to provide calm, clear counsel during high-pressure events
Build Global Thought Leadership and Stakeholder Communications: Drive Global Thought Leadership & Reputation: Lead public affairs and strategic communications strategies to build Workiva’s global reputation, connecting the brand to high-impact global forums (e.g., Davos, UN) and core topics like trust, sustainability, and responsible innovation
Elevate Executive & Stakeholder Engagement: Define and execute high-visibility positioning for C-suite leaders—specifically the CEO and CFO—identifying strategic convenings, partnerships, and platform opportunities to expand external influence
Align Partnerships & Cross-Functional Messaging: Partner across the organization to integrate public and private partnerships into Workiva’s corporate narrative, ensuring cohesive messaging and brand alignment without direct lobbying responsibilities

Requirements

15+ years of progressive communications experience, including senior leadership experience in B2B SaaS, enterprise technology, or a similarly complex global business
Bachelor’s degree or equivalent combination of education and experience

Preferred

Preferred Qualifications list includes: Proven track record leading enterprise communications in a $1B+ revenue public or late-stage global B2B SaaS company; Exceptional business acumen and gravitas, with a history of serving as a peer advisor to CEOs, CFOs, and Board members; Strong grasp of B2B SaaS growth drivers, enterprise sales motions, investor expectations, and public market requirements; Cultivated, senior-level relationships across top-tier business, financial, and tech media, with a proven ability to shape high-level coverage; Demonstrated experience building public affairs programs and positioning leaders at premier global convenings; Proven command in navigating complex corporate crises, regulatory shifts, or sensitive reputational issues with calm, authoritative judgment; Experience establishing communications KPIs that tie public relations, public affairs, and executive positioning directly to corporate strategy and ROI.

Benefits

✅ 401(k) match and comprehensive employee benefits package
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

Workiva Inc.

4.3 Glassdoor

Workiva Inc. (NYSE: WK) powers trust, transparency, and accountability. Finance, accounting, sustainability, risk and audit teams from more than 6,600 organizations, including over 85% of Fortune 1,000 companies rely on Workiva for their mission-critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered collaborative platform. Learn more at workiva.com.

Founded in 2008

Ames, Iowa, USA

3.3K employees (176 in marketing)

www.workiva.com

82% recommend to a friend

93% CEO approval

Traffic Signals

Monthly Visitors

243.2K

Traffic Source Mix

50.2%

Direct

39.2%

Referral

7.2%

Social

2.3%

Paid

1.1%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

Marketing Team Size

127 (4% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$680.6M

Last Raise

$625M

Post IPO Debt, 3 years ago

Funding History

Aug 2023
Post IPO Debt • $625M
Oct 2014
Series Unknown • $689.3K
Dec 2012
Series C • $30.2M

Recent News

Paylocity, Q2 Holdings, BILL, Workiva, and DocuSign Shares Skyrocket, What You Need To Know

Nov 21, 2025 • Yahoo Finance

Could Workiva’s (WK) New CRO Appointment Mark a Strategic Shift in Its Growth Ambitions?

Nov 12, 2025 • Yahoo Finance

Stephens Issues Positive Forecast for Workiva (NYSE:WK) Stock Price

Nov 11, 2025 • MarketBeat

Responsibilities

Integrated Narrative Strategy: Develop and execute an integrated global strategy that translates company strategy, AI innovation, product value, regulatory trends, and customer momentum into compelling narratives
Executive & Internal Comms: Serve as trusted advisor to the CEO and leadership team. Build authentic executive thought leadership platforms, handle media prep, speechwriting, and executive social strategy. Partner with Internal Comms (People & Culture) so employees hear major news first
Operating Rhythms & Governance: Establish communications priorities, agency governance models, and measurable KPIs that align external storytelling with business outcomes
Own External Communications, Public Relations, and Reputation
PR & Media Management: Lead external communications, corporate announcements, media relations, awards, and thought leadership. Overseepress releases, briefing materials, and Q&A assets
Spokesperson & Brand Positioning: Serve as a senior company spokesperson when appropriate. Partner with Brand, Product Marketing, Customer Marketing, and CPX to amplify platform value and customer impact
Crisis Communications & Issues Readiness: Own crisis strategy in partnership with Legal, Security, People & Culture, IR, and CPX. Build playbooks, escalation paths, and scenario plans to provide calm, clear counsel during high-pressure events
Build Global Thought Leadership and Stakeholder Communications: Drive Global Thought Leadership & Reputation: Lead public affairs and strategic communications strategies to build Workiva’s global reputation, connecting the brand to high-impact global forums (e.g., Davos, UN) and core topics like trust, sustainability, and responsible innovation
Elevate Executive & Stakeholder Engagement: Define and execute high-visibility positioning for C-suite leaders—specifically the CEO and CFO—identifying strategic convenings, partnerships, and platform opportunities to expand external influence
Align Partnerships & Cross-Functional Messaging: Partner across the organization to integrate public and private partnerships into Workiva’s corporate narrative, ensuring cohesive messaging and brand alignment without direct lobbying responsibilities

Requirements

15+ years of progressive communications experience, including senior leadership experience in B2B SaaS, enterprise technology, or a similarly complex global business
Bachelor’s degree or equivalent combination of education and experience

Preferred

Preferred Qualifications list includes: Proven track record leading enterprise communications in a $1B+ revenue public or late-stage global B2B SaaS company; Exceptional business acumen and gravitas, with a history of serving as a peer advisor to CEOs, CFOs, and Board members; Strong grasp of B2B SaaS growth drivers, enterprise sales motions, investor expectations, and public market requirements; Cultivated, senior-level relationships across top-tier business, financial, and tech media, with a proven ability to shape high-level coverage; Demonstrated experience building public affairs programs and positioning leaders at premier global convenings; Proven command in navigating complex corporate crises, regulatory shifts, or sensitive reputational issues with calm, authoritative judgment; Experience establishing communications KPIs that tie public relations, public affairs, and executive positioning directly to corporate strategy and ROI.

Benefits

✅ 401(k) match and comprehensive employee benefits package
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.