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Marketing jobs

11 marketing jobs

1 day ago

Director, LifeLock Brand & Growth New Initiatives

Gen Digital Inc.

Mountain View, CA (Unknown)Full time$205K/yr – $235K/yr

1 day ago

Senior Brand & GTM Campaign Lead

Gen Digital Inc.

Mountain View, CA (Hybrid)Full time$175K/yr – $220K/yr

1 day ago

Director, LifeLock Brand & Growth New Initiatives

Gen Digital Inc.

Mountain View, CA (On-site)Full time$205K/yr – $235K/yr

5 days ago

Associate Director, Retention & Lifecycle Marketing

Gen Digital Inc.

New York City, NY (Hybrid)Full time$185K/yr – $210K/yr

5 days ago

Marketing Analyst - Network Optimization

Gen Digital Inc.

New York City, NY (Hybrid)Full time$95K/yr – $120K/yr

5 days ago

Associate Director, Retention & Lifecycle Marketing

Gen Digital Inc.

New York City, NY (Hybrid)Full time$185K/yr – $210K/yr

5 days ago

Head of LifeLock Brand and Growth Strategy & Planning

Gen Digital Inc.

Mountain View, CA (Hybrid)Full time$200K/yr – $235K/yr

3 weeks ago

Senior AI Search & SEO Strategist

Gen Digital Inc.

New York City, NY (Hybrid)Full time$134K/yr – $179K/yr

4 weeks ago

Senior Paid Search Specialist

Gen Digital Inc.

New York City, NY (Unknown)Full time$100K/yr – $115K/yr

2 months ago

Senior Director, Social Media and Influencer Growth Marketing

Gen Digital Inc.

New York City, NY (Hybrid)Full time$230K/yr – $290K/yr

2 months ago

Product Marketing & GTM Lead Manager - LifeLock

Gen Digital Inc.

Mountain View, CA (Hybrid)Full time$175K/yr – $200K/yr

All marketing roles in the US

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All marketing roles in the US

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11 jobs

Director, LifeLock Brand & Growth New Initiatives

Gen Digital Inc.

Mountain View, CA (Unknown)

$205K/yr - $235K/yrIn-houseFull-timeDirector/executive12+ years exp.

1 day ago

Senior Brand & GTM Campaign Lead

Gen Digital Inc.

Mountain View, CA (Hybrid)

$175K/yr - $220K/yrIn-houseFull-timeSenior level10+ years exp.

1 day ago

Director, LifeLock Brand & Growth New Initiatives

Gen Digital Inc.

Mountain View, CA (On-site)

$205K/yr - $235K/yrIn-houseFull-timeDirector/executive12+ years exp.

1 day ago

Associate Director, Retention & Lifecycle Marketing

Gen Digital Inc.

New York City, NY (Hybrid)

$185K/yr - $210K/yrIn-houseFull-timeSenior level8+ years exp.

5 days ago

Marketing Analyst - Network Optimization

Gen Digital Inc.

New York City, NY (Hybrid)

$95K/yr - $120K/yrIn-houseFull-timeMid level3+ years exp.

5 days ago

Associate Director, Retention & Lifecycle Marketing

Gen Digital Inc.

New York City, NY (Hybrid)

$185K/yr - $210K/yrIn-houseFull-timeSenior level8+ years exp.

5 days ago

Head of LifeLock Brand and Growth Strategy & Planning

Gen Digital Inc.

Mountain View, CA (Hybrid)

$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.

5 days ago

Senior AI Search & SEO Strategist

Gen Digital Inc.

New York City, NY (Hybrid)

$134K/yr - $179K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Senior Paid Search Specialist

Gen Digital Inc.

New York City, NY (Unknown)

$100K/yr - $115K/yrIn-houseFull-timeSenior level5+ years exp.

4 weeks ago

Senior Director, Social Media and Influencer Growth Marketing

Gen Digital Inc.

New York City, NY (Hybrid)

$230K/yr - $290K/yrIn-houseFull-timeSenior level15+ years exp.

2 months ago

Product Marketing & GTM Lead Manager - LifeLock

Gen Digital Inc.

Mountain View, CA (Hybrid)

$175K/yr - $200K/yrIn-houseFull-timeManager8+ years exp.

2 months ago

Gen Digital Inc.

Director, LifeLock Brand & Growth New Initiatives

Mountain View, CA (Unknown)

$205K/yr – $235K/yrDirector/Executive12+ years expFull time

Posted 1 day ago

Job Summary

Own and grow LifeLock's business by spotting white space, building data-driven cases, and leading major launches and brand work, securing leadership alignment and funding across markets and channels.

Own integrated marketing strategy for major launches and strategic growth initiatives.
Build evidence-based business cases and pitch leadership for incremental funding.

Job Description

Responsibilities

Identifying Opportunities and Building the Case
Identify, size, and prioritize new opportunities, including new categories, geographies, audience segments, and product expansions, by pulling together market data, consumer insight, competitive analysis, and internal performance signals.
Own rigorous business cases: model the opportunity across multiple data sources, including market sizing, competitive benchmarks, unit economics, and channel potential, and construct a clear investment thesis.
Pitch leadership and cross-functional partners for incremental funding and organizational commitment. Build presentations that are clear, data-grounded, and persuasive.
Determine how to enter a new category, region, or white space: define the market entry approach, sequencing, investment model, and success criteria before resources are committed.
Bring a challenger mindset. Actively question conventional assumptions about LifeLock's growth, look for disruptive opportunities, and bring perspective from adjacent categories and competitive landscapes.
Go-to-Market for Major Launches and Initiatives
Own integrated marketing strategy and execution for LifeLock's biggest launches and strategic growth initiatives, from positioning and messaging through activation and optimization.
Define target audiences, messaging frameworks, and launch tiers. Build the investment rationale and resource plan in partnership with senior leadership.
Lead go-to-market planning across direct and indirect channels, working closely with Acquisition, PR, Social, Sales, Partner, Web, and Media teams to align on goals, investment, and launch timing.

Requirements

12 or more years across brand marketing, product marketing, integrated marketing, or growth strategy, ideally in a technology, subscription, or consumer business with a complex product portfolio.
A track record of identifying white space opportunities, modeling market entry scenarios across multiple data types, and building business cases that win leadership investment.
Proven experience pitching senior leadership for incremental budget: structuring the opportunity, making the financial case, and telling the story in a way that drives action.
Experience figuring out how to enter a new category, geography, or audience from scratch: defining the approach, sequencing, channel model, and success criteria.
Strong financial and analytical instincts. Comfortable working with market sizing data, unit economics, competitive benchmarks, and channel performance to frame an opportunity.
A proven track record defining or evolving global brand strategy and translating it into campaign architecture and go-to-market execution.
Direct ownership of major product launches or brand initiatives, including positioning, messaging, audience strategy, channel mix, and optimization.
Experience leading significant brand campaigns: new brand platforms, website relaunches, wholesale or retail channel launches, or major audience expansion programs.
A natural storyteller who can simplify complexity, frame decisions clearly, and communicate with conviction to executive audiences.
A challenger who brings outside perspective, questions conventional assumptions, and actively looks for disruptive approaches to growth.

Preferred

Genuinely curious about AI and a track record of using it to improve the work.

Benefits

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more.
When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

Salaries

Posted range

$205K/yr – $235K/yr

Taken straight from the job posting.

See all Gen Digital Inc. salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

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Responsibilities

Identifying Opportunities and Building the Case
Identify, size, and prioritize new opportunities, including new categories, geographies, audience segments, and product expansions, by pulling together market data, consumer insight, competitive analysis, and internal performance signals.
Own rigorous business cases: model the opportunity across multiple data sources, including market sizing, competitive benchmarks, unit economics, and channel potential, and construct a clear investment thesis.
Pitch leadership and cross-functional partners for incremental funding and organizational commitment. Build presentations that are clear, data-grounded, and persuasive.
Determine how to enter a new category, region, or white space: define the market entry approach, sequencing, investment model, and success criteria before resources are committed.
Bring a challenger mindset. Actively question conventional assumptions about LifeLock's growth, look for disruptive opportunities, and bring perspective from adjacent categories and competitive landscapes.
Go-to-Market for Major Launches and Initiatives
Own integrated marketing strategy and execution for LifeLock's biggest launches and strategic growth initiatives, from positioning and messaging through activation and optimization.
Define target audiences, messaging frameworks, and launch tiers. Build the investment rationale and resource plan in partnership with senior leadership.
Lead go-to-market planning across direct and indirect channels, working closely with Acquisition, PR, Social, Sales, Partner, Web, and Media teams to align on goals, investment, and launch timing.

Requirements

12 or more years across brand marketing, product marketing, integrated marketing, or growth strategy, ideally in a technology, subscription, or consumer business with a complex product portfolio.
A track record of identifying white space opportunities, modeling market entry scenarios across multiple data types, and building business cases that win leadership investment.
Proven experience pitching senior leadership for incremental budget: structuring the opportunity, making the financial case, and telling the story in a way that drives action.
Experience figuring out how to enter a new category, geography, or audience from scratch: defining the approach, sequencing, channel model, and success criteria.
Strong financial and analytical instincts. Comfortable working with market sizing data, unit economics, competitive benchmarks, and channel performance to frame an opportunity.
A proven track record defining or evolving global brand strategy and translating it into campaign architecture and go-to-market execution.
Direct ownership of major product launches or brand initiatives, including positioning, messaging, audience strategy, channel mix, and optimization.
Experience leading significant brand campaigns: new brand platforms, website relaunches, wholesale or retail channel launches, or major audience expansion programs.
A natural storyteller who can simplify complexity, frame decisions clearly, and communicate with conviction to executive audiences.
A challenger who brings outside perspective, questions conventional assumptions, and actively looks for disruptive approaches to growth.

Preferred

Genuinely curious about AI and a track record of using it to improve the work.

Benefits

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more.
When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.