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12 marketing jobs

Workday logo
6 days ago

Platform Product Marketing Manager

Workday

Boulder, CO (Unknown)Full time$127K/yr – $200K/yr
Workday logo
2 weeks ago

Storytelling Marketing (Product Marketing Spike)

Workday

New York City, NY (Hybrid)Full time$127K/yr – $226K/yr
Workday logo
2 weeks ago

Growth Marketing Manager

Workday

New York City, NY (Hybrid)Full time$104K/yr – $185K/yr
Workday logo
2 weeks ago

Growth Marketing Manager

Workday

New York City, NY (Hybrid)Full time$104K/yr – $185K/yr
Workday logo
3 weeks ago

Associate Marketing Designer

Workday

Scottsdale, AZ (Hybrid)Full time$69K/yr – $123K/yr
Workday logo
4 weeks ago

Technical Product Marketer, Developer Platform

Workday

Boulder, CO (Hybrid)Full time$127K/yr – $226K/yr
Workday logo
3 months ago

Sr Demand Generation Manager, Data Cloud

Workday

Pleasanton, CA (Hybrid)Full time$137K/yr – $205K/yr
Workday logo
4 months ago

Event Content Coordinator

Workday

Pleasanton, CA (Hybrid)Contract$25/hr – $30/hr
Workday logo
5 months ago

GTM Communications & Delivery Strategy Manager

Workday

USA (Remote)Contract$55/hr – $68/hr
Workday logo
5 months ago

Senior Technical Product Marketing Manager

Workday

Boulder, CO (Hybrid)Other$134K/yr – $226K/yr
Workday logo
6 months ago

Principal Product Marketing Manager, Workday Data Cloud

Workday

Boulder, CO (Unknown)Full time$155K/yr – $275K/yr
Workday logo
6 months ago

Marketing Automation Manager

Workday

Pleasanton, CA (Hybrid)Contract$85/hr – $100/hr

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12 jobs
Workday logo

Platform Product Marketing Manager

Workday

Boulder, CO (Unknown)

$127K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
6 days ago
Workday logo

Storytelling Marketing (Product Marketing Spike)

Workday

New York City, NY (Hybrid)

$127K/yr - $226K/yrIn-houseFull-timeSenior level5+ years exp.
2 weeks ago
Workday logo

Growth Marketing Manager

Workday

New York City, NY (Hybrid)

$104K/yr - $185K/yrIn-houseFull-timeMid level5+ years exp.
2 weeks ago
Workday logo

Growth Marketing Manager

Workday

New York City, NY (Hybrid)

$104K/yr - $185K/yrIn-houseFull-timeMid level5+ years exp.
2 weeks ago
Workday logo

Associate Marketing Designer

Workday

Scottsdale, AZ (Hybrid)

$69K/yr - $123K/yrIn-houseFull-timeMid level2+ years exp.
3 weeks ago
Workday logo

Technical Product Marketer, Developer Platform

Workday

Boulder, CO (Hybrid)

$127K/yr - $226K/yrIn-houseFull-timeMid level5+ years exp.
4 weeks ago
Workday logo

Sr Demand Generation Manager, Data Cloud

Workday

Pleasanton, CA (Hybrid)

$137K/yr - $205K/yrIn-houseFull-timeSenior level5+ years exp.
3 months ago
Workday logo

Event Content Coordinator

Workday

Pleasanton, CA (Hybrid)

$25/hr - $30/hrIn-houseContractMid level2+ years exp.
4 months ago
Workday logo

GTM Communications & Delivery Strategy Manager

Workday

USA (Remote)

$55/hr - $68/hrIn-houseContractMid level5+ years exp.
5 months ago
Workday logo

Senior Technical Product Marketing Manager

Workday

Boulder, CO (Hybrid)

$134K/yr - $226K/yrIn-houseOtherSenior level8+ years exp.
5 months ago
Workday logo

Principal Product Marketing Manager, Workday Data Cloud

Workday

Boulder, CO (Unknown)

$155K/yr - $275K/yrIn-houseFull-timeSenior level10+ years exp.
6 months ago
Workday logo

Marketing Automation Manager

Workday

Pleasanton, CA (Hybrid)

$85/hr - $100/hrIn-houseContractSenior level10+ years exp.
6 months ago
Workday logo
Workday

Platform Product Marketing Manager

Boulder, CO (Unknown)

$127K/yr – $200K/yrSenior Level8+ years expFull time

Posted 6 days ago

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Job Summary

Own the platform narrative for CIOs and CTOs, translating strategy into executive-facing positioning and enabling cross-functional GTM, market intelligence, and field enablement.

  • Lead executive-level narrative across platform AI, tooling, security and integrations
  • Align Product Marketing, Product Management, DevRel, and Sales around a coherent platform story
  • Drive market, competitive, and analyst insights to strengthen the storyline

Job Description

Responsibilities

  • 1. CIO/CTO-facing Platform narratives & positioning. Translate platform strategy into positioning and messaging built for CIOs and CTOs, driving development of the core Platform narrative, establishing how AI, developer tooling, integrations, security, and other platform capabilities connect into a coherent story.
  • 2. Market, Competitive & Analyst Intelligence. Conduct ongoing market, competitive, and customer research to understand the challenges facing CIOs and CTOs. Drive analyst relations for the platform story, ensuring Workday's positioning holds up under analyst scrutiny and is reflected accurately in coverage.
  • 3. Cross-Functional GTM Orchestration. Partner across global marketing (campaigns, events, comms, field enablement) to weave the platform narrative consistently into everything customer- and market-facing. Align with Product Marketing peers, Product Management, DevRel, Field Marketing, Sellers, and Analysts so the platform story stays coherent across every audience it reaches.
  • 4. Field & Leadership Enablement. Build the tools, narratives, and use cases that let sellers and executives tell the platform story credibly to prospects and customers. Track where the narrative is (and isn't) landing, and iterate based on field and market feedback.

Requirements

  • 8–10+ years in product or platform marketing, with a track record of owning executive-level narrative and positioning across a portfolio or platform rather than a single product.
  • Genuine familiarity with platform products and technical IT buyer personas; comfortable enough with the technical substance of AI, developer tooling, integration, and security to hold a credible conversation with a CTO, even without hands-on engineering depth. Familiarity with developer personas and AI platform products is a strong plus.
  • Skilled at cross-functional orchestration without formal authority: able to align Product Marketing, Product Management, DevRel, Field Marketing, and Sellers around one narrative, and keep that alignment on track as the narrative and priorities shift.
  • Strong executive presence and communication: trusted to represent the platform story to senior product and company leadership, genuinely curious about where the platform story needs to evolve next, and proactive about closing gaps.

Preferred

  • Familiarity with developer personas and AI platform products is a strong plus
Workday logo

Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Founded in 2015
Pleasanton, California, USA
27K employees (1,567 in marketing)
www.workday.com

Salaries

Posted range

$127K/yr – $200K/yr

Taken straight from the job posting.

See all Workday salaries

Marketing Team

Marketing Team Size
1,080 (4% of company)
Median Career Experience
20 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
5

People

Founders / CEO

Jessica Knight Mendiola
Jessica Knight Mendiola
Caregivers of People with Special Needs ERG Global Co-Founder
At the company for 8 years 10 months

HR / Recruitment

Alexis Norden
Alexis Norden
Global Marketing Specialist, Talent Acquisition Brand and Marketing
At the company for 5 years 3 months
Jessica Knight Mendiola
Jessica Knight Mendiola
Caregivers of People with Special Needs ERG Global Co-Founder
At the company for 8 years 10 months

Marketing Leadership

Emma Chalwin
Emma Chalwin
Chief Marketing Officer
At the company for 3 years 3 months
Thomas Hutchings
Thomas Hutchings
Vice President, Brand Creative | Exec Creative Director
At the company for 3 years 2 months
Kevin McGrath
Kevin McGrath
Vice President, Marketing Technology
At the company for 12 years
INDY BAINS
INDY BAINS
Vice President, Global Partner, Services & Industry Marketing
At the company for 6 years 2 months

Funding

Total Funding
$2.2B
Last Raise
$2B
Post IPO Equity, 6 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $2B
  • Oct 2011
    Series F • $85M
  • Apr 2009
    Series E • $75M

Traffic Signals

Monthly Visitors
4.7M
Traffic Source Mix
Search
32.6%
Direct
54.8%
Referral
9.9%
Social
1%
Paid
1.5%

Headcount Trend

Current headcount: ~26.5K

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Links

www.workday.comLinkedInX (Twitter)Crunchbase