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Marketing jobs

7 marketing jobs

9 hrs ago

Director of Web Marketing & Retention

Nordic Naturals

Vista, CA (Remote)Full time$165K/yr – $188K/yr

3 weeks ago

Sr. Brand Manager, Innovation

Nordic Naturals

Watsonville, CA (Remote)Full time$159K/yr – $179K/yr

4 weeks ago

Sr. Content Manager - Consumer

Nordic Naturals

Watsonville, CA (Remote)Full time$126K/yr – $146K/yr

4 weeks ago

Sr. Content Manager - Consumer

Nordic Naturals

Watsonville, CA (Remote)$126K/yr – $146K/yr

7 weeks ago

Sr. DTC Web Marketing Manager

Nordic Naturals

Watsonville, CA (Remote)Full time$125K/yr – $156K/yr

2 months ago

Social Commerce Manager

Nordic Naturals

Watsonville, CA (Remote)$114K/yr – $133K/yr

2 months ago

Associate Brand Manager

Nordic Naturals

Watsonville, CA (Remote)Full time$103K/yr – $119K/yr

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7 jobs

Director of Web Marketing & Retention

Nordic Naturals

Vista, CA (Remote)

$165K/yr - $188K/yrIn-houseFull-timeDirector/executive8+ years exp.

9 hrs ago

Sr. Brand Manager, Innovation

Nordic Naturals

Watsonville, CA (Remote)

$159K/yr - $179K/yrIn-houseFull-timeSenior level

3 weeks ago

Sr. Content Manager - Consumer

Nordic Naturals

Watsonville, CA (Remote)

$126K/yr - $146K/yrIn-houseFull-timeSenior level8+ years exp.

4 weeks ago

Sr. Content Manager - Consumer

Nordic Naturals

Watsonville, CA (Remote)

$126K/yr - $146K/yrIn-houseSenior level8+ years exp.

4 weeks ago

Sr. DTC Web Marketing Manager

Nordic Naturals

Watsonville, CA (Remote)

$125K/yr - $156K/yrIn-houseFull-timeSenior level

7 weeks ago

Social Commerce Manager

Nordic Naturals

Watsonville, CA (Remote)

$114K/yr - $133K/yrIn-houseMid level1+ years exp.

2 months ago

Associate Brand Manager

Nordic Naturals

Watsonville, CA (Remote)

$103K/yr - $119K/yrIn-houseFull-timeMid level3+ years exp.

2 months ago

Nordic Naturals

Director of Web Marketing & Retention

Vista, CA (Remote)

$165K/yr – $188K/yrDirector/Executive8+ years expFull time

Posted 9 hrs ago

Job Summary

Own and drive the DTC web strategy and performance initiatives across the funnel, coordinating with IT, PMO, Brand, and agencies to optimize content, loyalty, and conversions while shaping a 5-year vision for the DTC ecosystem.

Lead web strategy, KPI-driven optimization, and cross-functional collaboration
Drive site experience, content, and merchandising to grow subscriptions and revenue

Job Description

Responsibilities

Develop and execute the overall web marketing strategy aligned with business and brand goals
Own the web role in the consumer journey and understand best practices in pushing through the funnel from awareness to advocacy
Partner with internal and external partners to achieve cohesive campaigns and messaging (Performance Marketing, Brand Marketing, Creative, IT)
Optimize plans and performance based on agreed upon KPIs
Oversee web content strategy – including landing pages, PDPs, campaign hubs, and educational content
Optimize site merchandising, messaging, and CTAs to drive conversion
Build & expand content (in collaboration with internal/external partners) to align site experience with brand guidelines
Improve loyalty and lifetime value of consumers and share across monthly KPIs (subscriber rate, churn, basket size, trial, average order, overall sales growth)
Partner with IT on tech stack needs and agency partners – IT will own the tech stack, but the role of the Director is to convey the strategic needs and have a voice in determining the right systems
Partner with corporate PMO team to manage web projects and share out progress to executive leadership team

Requirements

8+ years of marketing, strategy, consulting, e-commerce, and/or business development experience with a strong foundation in business, strategy, digital marketing, and consumer data
3+ years of direct leadership experience
Deep understanding of UX best practices, web content strategy, & digital merchandising
Strong knowledge of SEO principles & web analytics tools
Experience with relevant marketing technology and channels, with a heavy focus on digital email, website, search, mobile app, and affiliate. Experience with direct-to-consumer platforms required
Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case and e-commerce marketing plan
Experience developing marketing strategy in a subscription business
Experience with Google Ads, and Social Media marketing platforms
Experience with: Klaviyo, Shopify, etc.

Nordic Naturals

At Nordic Naturals, we’re committed to delivering the world’s safest, most effective nutrients essential to health. Our award-winning omega-3 fish oil and other foundational nutrients are research supported, expertly formulated, rigorously tested, proven effective and, best of all, great tasting. With products for the whole family, we deliver the nutrients essential for healthy living.

Founded in 1995

Watsonville, California, USA

373 employees (42 in marketing)

www.nordicnaturals.com

Salaries

Posted range

$165K/yr – $188K/yr

Taken straight from the job posting.

See all Nordic Naturals salaries

Marketing Team

Marketing Team Size

33 (9% of company)

Median Career Experience

8 years

Median Tenure

2.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Jackie Qiu

Director of Performance Marketing

At the company for 1 year

Traffic Signals

Monthly Visitors

28.3K

Monthly Google Ads Budget

$84.7K

Traffic Source Mix

56.7%

Direct

39.1%

Referral

3.4%

Social

0.5%

Paid

0.3%

Headcount Trend

Current headcount: ~375

Recent News

Fish Oil for Kids: The 7 Best Options According to a Dietitian

Jun 30, 2025 • Healthline

Best omega-3 supplements to introduce into your diet, according to experts

Jun 17, 2025 • The Independent

Best fish oil supplements to boost your omega-3, rated by an expert

Jun 13, 2025 • London Evening Standard

Links

www.nordicnaturals.com

X (Twitter)

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Develop and execute the overall web marketing strategy aligned with business and brand goals
Own the web role in the consumer journey and understand best practices in pushing through the funnel from awareness to advocacy
Partner with internal and external partners to achieve cohesive campaigns and messaging (Performance Marketing, Brand Marketing, Creative, IT)
Optimize plans and performance based on agreed upon KPIs
Oversee web content strategy – including landing pages, PDPs, campaign hubs, and educational content
Optimize site merchandising, messaging, and CTAs to drive conversion
Build & expand content (in collaboration with internal/external partners) to align site experience with brand guidelines
Improve loyalty and lifetime value of consumers and share across monthly KPIs (subscriber rate, churn, basket size, trial, average order, overall sales growth)
Partner with IT on tech stack needs and agency partners – IT will own the tech stack, but the role of the Director is to convey the strategic needs and have a voice in determining the right systems
Partner with corporate PMO team to manage web projects and share out progress to executive leadership team

Requirements

8+ years of marketing, strategy, consulting, e-commerce, and/or business development experience with a strong foundation in business, strategy, digital marketing, and consumer data
3+ years of direct leadership experience
Deep understanding of UX best practices, web content strategy, & digital merchandising
Strong knowledge of SEO principles & web analytics tools
Experience with relevant marketing technology and channels, with a heavy focus on digital email, website, search, mobile app, and affiliate. Experience with direct-to-consumer platforms required
Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case and e-commerce marketing plan
Experience developing marketing strategy in a subscription business
Experience with Google Ads, and Social Media marketing platforms
Experience with: Klaviyo, Shopify, etc.