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Marketing jobs

4 marketing jobs

6 weeks ago

Principal Product Marketing Manager

Upside

USA (Hybrid)Full time$179K/yr – $215K/yr

3 months ago

Lifecycle Marketing Principal, Automations

Upside

District of Columbia, USA (Hybrid)Full time$170K/yr – $200K/yr

4 months ago

Lifecycle Marketing Principal, Automations & Incentives

Upside

District of Columbia, USA (Hybrid)Full time$170K/yr – $200K/yr

6 months ago

Fractional Head of Growth

Upside

USA (Remote)Full time

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Upside

Principal Product Marketing Manager

USA (Hybrid)

$179K/yr – $215K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

Job Summary

Own the voice of the retailer across product strategy and GTM, align Product and RGTM, define the internal GTM hierarchy, and drive adoption of new products.

Champion the retailer voice and translate market insights into strategy
Coordinate Product and RGTM to align on roadmap priorities
Drive adoption of new products and features among target prospects and partners

Job Description

Responsibilities

Champion the voice of the retailer, using market and competitive research to highlight opportunities in the product strategy.
Ensure internal alignment by acting as the primary liaison between the Product and Retailer Go to Market (RGTM) teams, to champion the voice of the retailer and align on roadmap priorities
Define our internal product GTM hierarchy in order to ensure effective and impactful launches and positive retailer reception
Contribute to our pricing strategy so that our price point reflects the product's value, covers costs, and meets retailers’ expectations
Drive adoption of new products and features among target prospects, channel partners, and the existing Upside retailer partners
Help to discover and document new product use-cases based on retailer pain points that could turn into new solutions and product offerings
Partner with Revenue Enablement to ensure the Sales and Accounts teams are equipped to tell the product story and accelerate conversion and expansion opportunities

Requirements

7+ years of experience in product marketing, sales enablement, or a related role—preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus.

Preferred

Experience with marketplaces is a plus.

Benefits

Medical, dental, and vision coverage starting on Day 1
Equity (ISOs)
401(k) program
Family planning programs + paid parental leave
Physical fitness and wellness memberships
Emotional and mental health support programs
Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
Flexible work environment
Lunch reimbursement for in-office employees
Employee Resource Groups

Upside

3.3 Glassdoor

Upside is a technology company that increases the financial power of people and businesses in the real world. Since 2016, we’ve helped millions of people get more purchasing power on the things they need, and tens of thousands of brick and mortar businesses earn measurable profit – all while contributing to important sustainability initiatives.

Founded in 2016

Washington, District of Columbia, USA

400 employees (42 in marketing)

www.upside.com

55% recommend to a friend

57% CEO approval

Salaries

Posted range

$179K/yr – $215K/yr

Taken straight from the job posting.

See all Upside salaries

Marketing Team

Marketing Team Size

37 (9% of company)

Median Career Experience

11 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Ilan Bielas

Head of Marketing Analytics

At the company for 1 year 8 months

Lily Rotter

Head of Digital

At the company for 2 years 6 months

Alexcia Chambers

Head of Corporate Marketing

At the company for 7 years 5 months

Alyson Grobeck

Director, Retail and Partner Marketing

At the company for 1 year 1 month

Funding

Total Funding

$165M

Last Raise

$100M

Debt Financing, 4 years ago

Funding History

Apr 2022
Debt Financing • $100M
Apr 2022
Series D • $65M
Aug 2020
Series C

Traffic Signals

Monthly Visitors

463.3K

Monthly Google Ads Budget

$10K

Traffic Source Mix

32.4%

Direct

53.8%

Referral

8.9%

Social

2.3%

Paid

2.4%

Headcount Trend

Current headcount: ~400

Recent News

Giant Eagle Rolls Out Upside Pay at All Stores

Nov 11, 2025 • Progressive Grocer

How Does Upside Make Money?

Oct 19, 2025 • The Motley Fool

Giant Food and Upside Partner to Personalize the Shopping Experience

Oct 15, 2025 • The Packer

Links

www.upside.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Champion the voice of the retailer, using market and competitive research to highlight opportunities in the product strategy.
Ensure internal alignment by acting as the primary liaison between the Product and Retailer Go to Market (RGTM) teams, to champion the voice of the retailer and align on roadmap priorities
Define our internal product GTM hierarchy in order to ensure effective and impactful launches and positive retailer reception
Contribute to our pricing strategy so that our price point reflects the product's value, covers costs, and meets retailers’ expectations
Drive adoption of new products and features among target prospects, channel partners, and the existing Upside retailer partners
Help to discover and document new product use-cases based on retailer pain points that could turn into new solutions and product offerings
Partner with Revenue Enablement to ensure the Sales and Accounts teams are equipped to tell the product story and accelerate conversion and expansion opportunities

Requirements

7+ years of experience in product marketing, sales enablement, or a related role—preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus.

Preferred

Experience with marketplaces is a plus.

Benefits

Medical, dental, and vision coverage starting on Day 1
Equity (ISOs)
401(k) program
Family planning programs + paid parental leave
Physical fitness and wellness memberships
Emotional and mental health support programs
Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
Flexible work environment
Lunch reimbursement for in-office employees
Employee Resource Groups