Own the short form content engine for Yerbaé across TikTok, Reels, and Shorts, from concept to on camera delivery, while managing daily publishing, trend responsiveness, and community engagement; build a creator and affiliate network and drive content-driven awareness and product sales.

Content Creation: Own filming, editing, and publishing of engaging short form content across platforms.
Channel Management: Schedule posts, manage engagement, and monitor performance to spot trend opportunities.
TikTok Shop & Affiliate Growth: Grow organic content, recruit creators, and drive discovery and conversion through partnerships.

Job Description

Responsibilities

Content Creation
Create, film, edit, and publish short form content across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
Produce 3–5 pieces of content daily
Stay on top of social trends, memes, sounds, and platform updates
Develop content concepts that drive engagement, awareness, and sales
Capture lifestyle, product, founder, customer, and behind the scenes content
Occasionally appear on camera and direct others on camera
Turn trending moments and cultural conversations into relevant brand content quickly
Social Media Management
Own day to day management of all social media channels

Schedule and publish content
Manage community engagement and respond to comments and messages
Track performance and report on key metrics
Identify opportunities to capitalize on trends and cultural moments
Maintain a consistent brand voice across all platforms

TikTok Shop and Affiliate Growth
Support growth of TikTok Shop through organic content
Recruit and manage affiliate creators
Create content designed to drive product discovery and conversion
Monitor trends and best practices within TikTok Shop
Test new content formats and optimize based on performance

Yerbaé

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven RegenerationTM model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic CertifiedTM Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration. As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.

Founded in 1996

Sebastopol, California, USA

257 employees (30 in marketing)

www.yerbamadre.com

Traffic Signals

Monthly Visitors

91.7K

Monthly Google Ads Budget

$4.9K

Traffic Source Mix

60.3%

Direct

33.4%

Referral

Social

1.5%

Paid

0.7%

Headcount Trend

Current headcount: ~257

Marketing Team

Marketing Team Size

29 (11% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Content Creation
Create, film, edit, and publish short form content across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
Produce 3–5 pieces of content daily
Stay on top of social trends, memes, sounds, and platform updates
Develop content concepts that drive engagement, awareness, and sales
Capture lifestyle, product, founder, customer, and behind the scenes content
Occasionally appear on camera and direct others on camera
Turn trending moments and cultural conversations into relevant brand content quickly
Social Media Management
Own day to day management of all social media channels

Schedule and publish content
Manage community engagement and respond to comments and messages
Track performance and report on key metrics
Identify opportunities to capitalize on trends and cultural moments
Maintain a consistent brand voice across all platforms

TikTok Shop and Affiliate Growth
Support growth of TikTok Shop through organic content
Recruit and manage affiliate creators
Create content designed to drive product discovery and conversion
Monitor trends and best practices within TikTok Shop
Test new content formats and optimize based on performance