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Marketing jobs

13 marketing jobs

1 day ago

AVP, GTM & Commercial Strategy — Real World Data

Inovalon

USA (Hybrid)Full time$181K/yr – $260K/yr

2 weeks ago

Principal of Marketing Automation

Inovalon

USA (Remote)Full time$100K/yr – $113K/yr

2 weeks ago

Principal of Marketing Automation

Inovalon

Bowie, MD (On-site)Full time$100K/yr – $113K/yr

4 weeks ago

Senior Director, Commercial Systems & CRM

Inovalon

USA (Remote)Full time$171K/yr – $220K/yr

4 weeks ago

Senior Director, Commercial Systems & CRM

Inovalon

Bowie, MD (On-site)Full time$171K/yr – $220K/yr

2 months ago

Senior Director of Product Marketing- Payer

Inovalon

USA (Remote)Full time$171K/yr – $198K/yr

3 months ago

Director, GTM Readiness & Portfolio Planning

Inovalon

USA (Remote)Full time$149K/yr – $170K/yr

3 months ago

Director, GTM Readiness & Portfolio Planning

Inovalon

Tampa, FL (On-site)Full time$149K/yr – $170K/yr

4 months ago

Marketing Campaign Manager- Provider

Inovalon

USA (On-site)Full time$60K/yr – $85K/yr

4 months ago

Marketing Campaign Manager

Inovalon

Tampa, FL (On-site)Full time$60K/yr – $85K/yr

4 months ago

Senior Product Marketing Manager

Inovalon

Tampa, FL (On-site)Full time$113K/yr – $135K/yr

4 months ago

Senior Marketing Campaign Manager

Inovalon

USA (On-site)Full time$77K/yr – $95K/yr

4 months ago

Manager, Project Management- Marketing

Inovalon

Tampa, FL (On-site)Full time$113K/yr – $135K/yr

All marketing roles in the US

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All marketing roles in the US

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13 jobs

AVP, GTM & Commercial Strategy — Real World Data

Inovalon

USA (Hybrid)

$181K/yr - $260K/yrIn-houseFull-timeSenior level15+ years exp.

1 day ago

Principal of Marketing Automation

Inovalon

USA (Remote)

$100K/yr - $113K/yrIn-houseFull-timeSenior level8+ years exp.

2 weeks ago

Principal of Marketing Automation

Inovalon

Bowie, MD (On-site)

$100K/yr - $113K/yrIn-houseFull-timeSenior level8+ years exp.

2 weeks ago

Senior Director, Commercial Systems & CRM

Inovalon

USA (Remote)

$171K/yr - $220K/yrIn-houseFull-timeSenior level12+ years exp.

4 weeks ago

Senior Director, Commercial Systems & CRM

Inovalon

Bowie, MD (On-site)

$171K/yr - $220K/yrIn-houseFull-timeSenior level12+ years exp.

4 weeks ago

Senior Director of Product Marketing- Payer

Inovalon

USA (Remote)

$171K/yr - $198K/yrIn-houseFull-timeSenior level15+ years exp.

2 months ago

Director, GTM Readiness & Portfolio Planning

Inovalon

USA (Remote)

$149K/yr - $170K/yrIn-houseFull-timeDirector/executive12+ years exp.

3 months ago

Director, GTM Readiness & Portfolio Planning

Inovalon

Tampa, FL (On-site)

$149K/yr - $170K/yrIn-houseFull-timeDirector/executive12+ years exp.

3 months ago

Marketing Campaign Manager- Provider

Inovalon

USA (On-site)

$60K/yr - $85K/yrIn-houseFull-timeMid level2+ years exp.

4 months ago

Marketing Campaign Manager

Inovalon

Tampa, FL (On-site)

$60K/yr - $85K/yrIn-houseFull-timeMid level2+ years exp.

4 months ago

Senior Product Marketing Manager

Inovalon

Tampa, FL (On-site)

$113K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Senior Marketing Campaign Manager

Inovalon

USA (On-site)

$77K/yr - $95K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Manager, Project Management- Marketing

Inovalon

Tampa, FL (On-site)

$113K/yr - $135K/yrIn-houseFull-timeManager5+ years exp.

4 months ago

Inovalon

AVP, GTM & Commercial Strategy — Real World Data

USA (Hybrid)

$181K/yr – $260K/yrSenior Level15+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the RWD commercial strategy, coordinating market segmentation, pricing, and go-to-market execution while leading cross-functional initiatives to grow revenue and adoption.

Own GTM readiness and product commercialization
Lead voice of customer, market insights, and competitive intelligence for RWD

Job Description

Responsibilities

Lead and own the commercial strategy for Inovalon’s RWD business, including revenue targets, market segmentation, growth opportunity identification, and multi-year business planning in alignment with product roadmaps, sales capacity, and financial targets.
Define and execute market segment strategies for RWD customers, with particular emphasis on the life sciences segment (biopharma, medical device, CROs, HEOR) and adjacent segments including payers and providers.
Lead build/buy/partner decision frameworks and M&A evaluation for the RWD portfolio, identifying inorganic growth opportunities in collaboration with Sales, Product, Corporate Strategy, and other internal Inovalon functions.
Translate enterprise strategy into actionable, segment-specific commercial plans for new products, add-ons, and expansions across the RWD portfolio.
Support annual and multi-year business planning cycles, ensuring tight alignment across sales capacity, product roadmaps, pricing strategy, and financial targets.
Own GTM readiness and commercialization execution for new RWD products and enhancements, ensuring clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
Establish and operationalize a repeatable commercialization model for the RWD portfolio, including scalable launch playbooks, portfolio governance, and operating cadences connecting product definition through market launch to post-launch performance.
Lead quarterly product portfolio planning to define and maintain a clear Plan of Record, aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering.
Own post-launch performance tracking and continuous optimization, ensuring RWD products achieve targeted adoption, pipeline contribution, and revenue outcomes.
Partner with Sales Engineering to evolve pre-sales support toward a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.

Requirements

15+ years of experience in healthcare data & analytics, life sciences data, or enterprise SaaS with a direct focus on commercial strategy, go-to-market, or revenue growth.
Deep domain expertise in real world data markets, including working knowledge of closed and open claims, EHR data, and clinical notes; direct experience commercializing or deploying RWD solutions for life sciences customers (biopharma, medical device, CROs, HEOR) strongly preferred.
Demonstrated success defining and executing revenue growth strategies in complex, cross-functional environments, with the ability to operate credibly at both the strategic and executional level.
Strong understanding of the RWD regulatory and policy landscape, including FDA RWE guidance, CMS data programs, and evolving data use and privacy frameworks.
Proven ability to translate market intelligence, customer insights, and competitive dynamics into differentiated commercial strategies and GTM plans.
Experience with inorganic growth strategy, including build/buy/partner evaluation, M&A analysis, or strategic partnership development.
Exceptional communication and executive presence, with demonstrated ability to influence at all levels of leadership and represent the company externally at conferences and with analyst communities.
Demonstrated ability to work cross-functionally across Product, Sales, Marketing, and Finance, driving accountability and outcomes across organizational boundaries.
Financial and operational acumen, including a working understanding of revenue, pipeline, pricing economics, and retention dynamics.
BA or BS degree in a technical or business discipline, or equivalent work experience, required.

Preferred

Master’s degree (MBA or relevant technical graduate degree) preferred.

Benefits

Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.

Inovalon

Inovalon empowers customers to improve clinical outcomes and economics across healthcare. We do this with data-driven, cloud-based SaaS solutions powered by the most broadly used cloud platform in U.S. healthcare, the Inovalon ONE® Platform. This platform brings together national-scale connectivity, the largest primary source dataset in the nation, decades of healthcare and technology experience, and advanced analytics to help customers inform, accelerate, and improve patient care and healthcare economics.Our analytics and capabilities are used by over 50,000 active, licensed customers, and are informed by the primary source data of more than 92 billion medical events across 1.1 million physicians, 706,000 clinical settings, and 416 million unique lives.We work with:• 15 of the top 15 U.S. health plans• All top 25 U.S. healthcare provider systems• 8 of the top 15 global pharmaceutical companies• 3 of the top 10 specialty pharmacy companiesFrom payers and providers to pharmacy organizations and life sciences companies, anyone in healthcare can benefit from the powerful capabilities of the Inovalon ONE Platform.

Founded in 1998

Bowie, Maryland, USA

3.3K employees (119 in marketing)

www.inovalon.com

Traffic Signals

Monthly Visitors

424.1K

Monthly Google Ads Budget

$37.7K

Traffic Source Mix

20.2%

Direct

71.1%

Referral

6.4%

Social

1.9%

Paid

0.3%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

Marketing Team Size

103 (3% of company)

Median Career Experience

14 years

Median Tenure

3.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Nick Panayi

Chief Marketing Officer

At the company for 3 years 6 months

Christopher Marin

Associate VP Digital Marketing

At the company for 3 years 1 month

Lanie Schenkelberg

Vice President, Product Marketing

At the company for 3 years 3 months

Kim Collins

Senior Vice President Corporate Marketing

At the company for 13 years 3 months

Marketing jobs

AVP, GTM & Commercial Strategy — Real World Data

Principal of Marketing Automation

Principal of Marketing Automation

Senior Director, Commercial Systems & CRM

Senior Director, Commercial Systems & CRM

Senior Director of Product Marketing- Payer

Director, GTM Readiness & Portfolio Planning

Director, GTM Readiness & Portfolio Planning

Marketing Campaign Manager- Provider

Marketing Campaign Manager

Senior Product Marketing Manager

Senior Marketing Campaign Manager

Manager, Project Management- Marketing

All marketing roles in the US

All marketing roles in the US

AVP, GTM & Commercial Strategy — Real World Data

Principal of Marketing Automation

Principal of Marketing Automation

Senior Director, Commercial Systems & CRM

Senior Director, Commercial Systems & CRM

Senior Director of Product Marketing- Payer

Director, GTM Readiness & Portfolio Planning

Director, GTM Readiness & Portfolio Planning

Marketing Campaign Manager- Provider

Marketing Campaign Manager

Senior Product Marketing Manager

Senior Marketing Campaign Manager

Manager, Project Management- Marketing

AVP, GTM & Commercial Strategy — Real World Data

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Inovalon

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Recent News

All marketing roles in the US

All marketing roles in the US

AVP, GTM & Commercial Strategy — Real World Data

Principal of Marketing Automation

Principal of Marketing Automation

Senior Director, Commercial Systems & CRM

Senior Director, Commercial Systems & CRM

Senior Director of Product Marketing- Payer

Director, GTM Readiness & Portfolio Planning

Director, GTM Readiness & Portfolio Planning

Marketing Campaign Manager- Provider

Marketing Campaign Manager

Senior Product Marketing Manager

Senior Marketing Campaign Manager

Manager, Project Management- Marketing

AVP, GTM & Commercial Strategy — Real World Data

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Inovalon

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Recent News