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5 marketing jobs

2 months ago

Brand Marketing Specialist

heytea

Los Angeles, CA (On-site)Full time$65K/yr – $75K/yr
3 months ago

Marketing Operations Supervisor - United States

heytea

Los Angeles County, CA (On-site)Full time
3 months ago

Brand Marketing Manager

heytea

Los Angeles County, CA (On-site)Full time
5 months ago

Public Relations Manager

heytea

New York, USA (Hybrid)Full time
5 months ago

Senior Manager Marketing Operations - United States

HEYTEA

San Francisco, CA (On-site)Full time

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5 jobs

Brand Marketing Specialist

heytea

Los Angeles, CA (On-site)

$65K/yr - $75K/yrIn-houseFull-timeMid level2+ years exp.
2 months ago

Marketing Operations Supervisor - United States

heytea

Los Angeles County, CA (On-site)

In-houseFull-timeMid level
3 months ago

Brand Marketing Manager

heytea

Los Angeles County, CA (On-site)

In-houseFull-timeSenior level5+ years exp.
3 months ago

Public Relations Manager

heytea

New York, USA (Hybrid)

In-houseFull-timeSenior level5+ years exp.
5 months ago

Senior Manager Marketing Operations - United States

HEYTEA

San Francisco, CA (On-site)

In-houseFull-timeSenior level
5 months ago
heytea

Brand Marketing Specialist

Los Angeles, CA (On-site)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own overseas brand execution and market-insight driven campaigns across regions, coordinating multi-channel launches and partner relationships to lift awareness and influence buying decisions.

  • Overseas Brand Execution: align campaigns with the global strategy and drive consistent brand expression across touchpoints.
  • Market Insights and Strategy: conduct competitive research and translate data into actionable regional plans.
  • Cross-Functional Launches: coordinate events, social, ads, and partnerships with product and marketing teams.

Job Description

Overseas brand execution aligned to core strategy, plus market insights to shape campaigns.

  • Develop and execute overseas marketing plans in alignment with the overall brand strategy, ensuring effective implementation to enhance brand awareness and influence.
  • conduct in-depth market research and competitive analysis to understand overseas consumer needs, market trends, and industry dynamics, providing data insights to support strategy development and optimization.
  • and manage multiple marketing projects simultaneously, including online/offline event planning and execution, social media content operations, advertising campaigns, and brand partnership initiatives. Ensure clear timelines, resource coordination, and high-quality delivery.
  • establish and maintain strong relationships with media, partners, and KOLs to drive cross-channel brand promotion and collaboration.
  • ensure consistency and accuracy of brand expression across all touchpoints, including packaging, store image, promotional materials, and event presentations.
  • Evaluate and analyze marketing activity performance through data and structured review processes, propose optimization plans, and provide regular reports to management.
  • Manage marketing budgets effectively, ensuring cost efficiency and ROI. Monitor competitive activities and adjust strategies dynamically to maintain competitive advantages.
  • Collaborate closely with product development and cross-functional teams to support new product launch strategies and execution.

heytea

2.3 Glassdoor

HEYTEA , Originator Of New Style TeaHEYTEA was born in a small alley called Jiangbianli in China. In a shop of less than 30 square meters, we devoted ourselves to creating products we genuinely love and sharing them with the world-sparking the new-style tea movement with our original Cheese Tea.Starting from a humble alley in a small town, we dreamed of doing something truly cool: beginning with inspiration, staying committed to quality ingredients, and giving ancient Eastern tea a fresh, modern spirit. Through every cup, we aspire to bring a sense of inspiration and zen to everyone.

Founded in 2012
CHN
598 employees (66 in marketing)
16% recommend to a friend

Salaries

Posted range

$65K/yr – $75K/yr

Taken straight from the job posting.

See all heytea salaries

Marketing Team

Marketing Team Size
35 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$595.1M
Last Raise
$500M
Series D, 5 years ago

Funding History

  • Jul 2021
    Series D • $500M
  • Mar 2020
    Series D
  • Mar 2020
    Secondary Market • $1.5M

Traffic Signals

Monthly Visitors
318.7K
Traffic Source Mix
Search
29.2%
Direct
67.1%
Referral
3.2%
Social
0.4%
Paid
0.1%

Headcount Trend

Current headcount: ~598

Recent News

墨尔本更多喜茶（Heytea）门店关闭
Sep 27, 2025 • yeeyi
喜茶全量上线淘宝闪购背后 这一行业现象正在到来
Aug 18, 2025 • 富途牛牛
EqualOcean Weekly Hotspots Series (8/3-8/8)
Aug 8, 2025 • EqualOcean
HEYTEA: Overseas Store Count Surges Over 6-Fold in Past Year
Aug 6, 2025 • EqualOcean
拿下二次元IP顶流chiikawa首次茶饮品牌联动，喜茶赢麻了
Aug 4, 2025 • 4A广告网
Chinese boba tea chain is officially opening at Main Street Cupertino
Jul 30, 2025 • Seattle TechFlash
Lisa在Instagram晒“喝喜茶”后，该饮品多地门店销量飙升
Jul 22, 2025 • 新浪网
I submitted 300 resumes on the recruitment platform but got nowhere. Why did I land the job through an internal referral from an alumnus?
Jul 17, 2025 • 36kr.com
多城门店焕新齐开，喜茶回归升级灵感茶禅空间
May 16, 2025 • 新浪财经
China’s Auntea Jenny debuts on HK exchange, eyes $35m IPO raise
May 7, 2025 • Tech in Asia
Alexander Wang and Chinese Bubble Tea Brand Heytea Launches Collaboration
May 7, 2025 • WWD
China’s “Dark Cuisine” and Southeast Asia’s Wealth Code
Apr 7, 2025 • EqualOcean
The “Dilemma of Fawning over Foreign Cultures” of CHAGEE: Strategic Disorientation behi
Mar 23, 2025 • EqualOcean
Frontier News | HEYTEA Launches Its First Milk with “Double No” Certification, Says It Has Been Gradually Applied in Stores
Mar 19, 2025 • 36kr.com
Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia
Mar 16, 2025 • Japan Today
China’s Mixue, other brands win fans in Southeast Asia
Mar 15, 2025 • Qatar Tribune
Make room Starbucks, McDonald's. China's Mixue, other brands win fans in Southeast Asia
Mar 15, 2025 • The Economic Times
Make room, Starbucks and McDonald's, China’s Mixue, other brands gain popularity in Southeast Asia
Mar 15, 2025 • Calcutta Telegraph
Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia
Mar 14, 2025 • SFGATE
Chinese companies expand overseas as domestic economy stalls
Feb 28, 2025 • Voice of America
喜茶：今年内将不再推出29元及以上的产品，绝不打脸！
Feb 24, 2025 • 每日经济新闻
HEYTEA partners with Adyen for global expansion
Feb 24, 2025 • TNGlobal
HEYTEA Partners with Adyen to Brew Global Expansion
Feb 24, 2025 • prnasia.com
拒低价内卷 中国喜茶停门店加盟
Feb 10, 2025 • e南洋
HEYTEA 喜茶新店开业限定活动🧋必冲好嘛‼️ 买1️⃣送1️⃣+ 送限定冰箱贴
Jan 24, 2025 • 加拿大省钱快报
喜茶在成都开出“白日梦计划”新店，灵感创造全新新茶饮空间
Jan 17, 2025 • 中国日报网
美国喜茶加盟商怒了
Dec 23, 2024 • 新浪网
“喜茶HEYTEA”为何在槟城市场不如预期？网友分析出【 3 大主要原因】门店几乎没人排队！
Nov 24, 2024 • GOODY25
HEYTEA Opens Its First Concept Store in Myeongdong, Seoul
Oct 18, 2024 • PRNewswire Asia
Heytea expands into South Korea with first store in Seoul
Mar 22, 2024 • Inside Retail Asia
HEYTEA Enters South Korea by Opening the First Store in Seoul
Mar 16, 2024 • PRNewswire Asia
Modern Tea Chain Heytea Opens First Chinese-Style Teahouse in Shanghai
Feb 8, 2024 • Yicai Global
China's trendy Heytea makes a splash with U.S. debut in New York
Dec 17, 2023 • Nikkei Asia
Chinese tea brand Hey Tea sells 2,500 cups on day of NYC debut
Dec 15, 2023 • NextShark
HEYTEA Brews Success on Broadway: Inaugural US Store Achieves Record Sales and Sparks "HEYTEA Buzz" in NYC
Dec 11, 2023 • PR Newswire
Chinese bubble tea chain Heytea enters America
Dec 11, 2023 • Technode
Heytea Takes Down ‘Hey Buddha’ Tea Latte After Complaints From Public
Dec 7, 2023 • Caixin Global
HEYTEA Opened in London: First Store Outside Asia
Aug 9, 2023 • EqualOcean
Heytea, Nayuki, Other Chinese Tea Brands Shift Battleground to Smaller Cities
Jul 7, 2023 • Yicai Global
HEYTEA Partners with Hiroshi Fujiwara on a New Series of Hit Products
Jan 1, 1970 • PRNewswire Asia
Heytea Denies Rumors of Mass Layoffs at Chinese Milk Tea Giant
Jan 1, 1970 • yicaiglobal.com
Faux Meat And Dairy Startups Consume Nearly Half Of Record $13B VC Investment Into Foodtech
Jan 1, 1970 • Crunchbase News

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