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6 marketing jobs

321 The Agency logo
12 hrs ago

Social Media Manager / Content Strategist

321 The Agency

Orlando, FL (Remote)Full time$60K/yr – $75K/yr
321 The Agency logo
10 days ago

Director of Digital Marketing

321 The Agency

Orlando, FL (Remote)Full time$100K/yr – $115K/yr
321 the Agency logo
11 days ago

Director of Digital Marketing

321 the Agency

Orlando, FL (Remote)Full time$100K/yr – $115K/yr
321 the Agency logo
2 weeks ago

Senior Paid Digital Media Manager

321 the Agency

Orlando, FL (Remote)Full time$80K/yr – $95K/yr
321 the Agency logo
4 months ago

Lead Intake & Conversion Specialist

321 the Agency

Orlando, FL (Remote)Full time
321 The Agency logo
4 months ago

Director of Social Media & Content

321 The Agency

Orlando, FL (Remote)Full time$100K/yr – $115K/yr

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6 jobs
321 The Agency logo

Social Media Manager / Content Strategist

321 The Agency

Orlando, FL (Remote)

$60K/yr - $75K/yrAgencyFull-timeSenior level5+ years exp.
12 hrs ago
321 The Agency logo

Director of Digital Marketing

321 The Agency

Orlando, FL (Remote)

$100K/yr - $115K/yrAgencyFull-timeDirector/executive8+ years exp.
10 days ago
321 the Agency logo

Director of Digital Marketing

321 the Agency

Orlando, FL (Remote)

$100K/yr - $115K/yrAgencyFull-timeDirector/executive8+ years exp.
11 days ago
321 the Agency logo

Senior Paid Digital Media Manager

321 the Agency

Orlando, FL (Remote)

$80K/yr - $95K/yrAgencyFull-timeSenior level
2 weeks ago
321 the Agency logo

Lead Intake & Conversion Specialist

321 the Agency

Orlando, FL (Remote)

AgencyFull-timeMid level
4 months ago
321 The Agency logo

Director of Social Media & Content

321 The Agency

Orlando, FL (Remote)

$100K/yr - $115K/yrAgencyFull-timeDirector/executive8+ years exp.
4 months ago
321 The Agency logo
321 The Agency

Social Media Manager / Content Strategist

Orlando, FL (Remote)

$60K/yr – $75K/yrSenior Level5+ years expFull time

Posted 12 hrs ago

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Job Summary

Own and execute multi-account social media strategies for insurance and professional services clients, focusing on content across the customer lifecycle, audience insights, and performance metrics.

  • Lead strategy development for 8-12+ client accounts
  • Plan seasonal and event-driven content calendars for insurance brands
  • Leverage AI tools for ideation, optimization, and reporting

Job Description

Responsibilities

  • Develop comprehensive social media strategies for multiple insurance and business services client accounts that align with business objectives, target audiences, and brand positioning
  • Create insurance-specific content strategies that address the full customer lifecycle: awareness, quote consideration, policy purchase, claims experience, and renewal/retention
  • Understand and optimize for insurance consumer behavior including comparison shopping, life event triggers (home purchase, vehicle purchase, marriage, relocation), and seasonal patterns
  • Conduct competitive analysis, audience research, and platform audits to identify opportunities in insurance and business services verticals
  • Define content pillars, messaging frameworks, and brand voice guidelines tailored to insurance audiences and professional service consumers
  • Develop strategies that build trust and credibility for insurance brands while addressing common concerns (price transparency, claims reputation, coverage clarity, customer service quality)
  • Establish KPIs and success metrics for each client account, tracking performance against goals for reach, engagement, quote generation, and business impact
  • Leverage AI tools to analyze audience insights, predict content performance, and optimize strategy based on data-driven insights
  • Stay current on platform algorithm changes, emerging features, and social media trends in insurance marketing, adapting strategies to maximize organic reach
  • Monitor insurance industry trends, regulatory changes, and competitive landscape to inform content strategy

Requirements

  • 5+ years of experience in social media management, preferably in an agency environment managing multiple client accounts simultaneously
  • 2+ years of direct experience managing social media for insurance brands (home insurance, auto insurance, personal lines) or financial services organizations required
  • Proven track record developing and executing successful social media strategies for insurance, business services, professional services, or B2B brands
  • Experience managing social media for insurance companies, insurance agencies, roofing companies, legal firms, real estate professionals, healthcare providers, or similar business services industries is highly valued
  • Deep understanding of insurance consumer behavior, purchase considerations, and content that drives trust and engagement in the insurance category
  • Knowledge of insurance industry regulations and advertising compliance requirements across multiple states/jurisdictions
  • Familiarity with insurance products, coverage types, claims processes, and industry terminology
  • Strong writing skills with ability to craft platform-appropriate content that resonates with insurance consumers and professional audiences while maintaining regulatory compliance
  • Expertise across major social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube, with deep understanding of platform-specific best practices
  • Proficiency with AI-powered content creation tools (ChatGPT, Claude, Jasper, Copy.ai, or similar) with demonstrated ability to produce high-quality, on-brand content efficiently

Preferred

  • Bonus: Photography and videography skills with experience capturing on-location content including project documentation, team profiles, customer testimonials, and behind-the-scenes footage
  • Bonus: Video editing capabilities using tools like CapCut, Adobe Premiere, or AI-powered video editing platforms
  • Property & Casualty (P&C) insurance knowledge or insurance licensing
  • Experience with insurance technology platforms, quote systems, or agency management systems
  • Understanding of social media advertising principles and how organic content supports paid campaigns (execution handled by Digital team)
  • Experience managing social media during major weather events, natural disasters, or crisis situations
  • Knowledge of compliance considerations for regulated industries including HIPAA (healthcare), attorney advertising rules, insurance advertising regulations, and industry-specific guidelines
  • Experience with customer service and reputation management for service-based industries
  • Background in financial services marketing beyond insurance
  • Understanding of SEO and content marketing strategies

Benefits

  • Health, dental, and vision insurance
  • 401K after one year of employment
  • 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]
  • 3 Sick/Mental Health Days
  • 8 Hours Volunteer Time
  • Additional PTO at holiday and management discretion
  • Paid parental leave
  • Professional development opportunities
  • Leadership training opportunities and career advancement pathways
  • A collaborative, creative, and ambitious team environment
321 The Agency logo

321 The Agency

321 is a brand and social agency committed to crafting legacies—not just brands—with the belief that a brand’s impact is measured in the conversations it sparks, the communities it builds, and the imprint it leaves behind.

Founded in 2008
Orlando, Florida, USA
58 employees (20 in marketing)
www.321theagency.com

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all 321 The Agency salaries

Marketing Team

Marketing Team Size
9 (16% of company)
Median Career Experience
11 years
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
4

People

Founders / CEO

Joe Boutin
Joe Boutin
Founder/CEO
At the company for 17 years 9 months

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
30.2%
Direct
46.2%
Referral
5.8%
Social
16.4%
Paid
1.4%

Headcount Trend

Current headcount: ~58

Recent News

321 Launch: Space news you may have missed over the past week (July 7)
Jul 7, 2025 • Florida Today
321 Launch: Space news you may have missed over the past week (June 9)
Jun 9, 2025 • Florida Today
321 Launch: Space news you may have missed over the past week (May 19)
May 19, 2025 • Florida Today
321 Launch: Space news you may have missed over the past week (May 5)
May 5, 2025 • Florida Today
321 Launch: Space news you may have missed over the past week (April 7)
Apr 7, 2025 • Florida Today

Links

www.321theagency.comLinkedInX (Twitter)Crunchbase