Own paid social and native advertising for the Home Services vertical, scale Buyerlink’s paid social capability, and drive measurement, AI-powered optimization, and cross-functional execution for lead growth and ROI.

Growth Ownership: Own paid social & native display strategy for Home Services across Meta platforms and emerging social formats.
Measurement & AI: Strengthen attribution and integrate AI into planning, forecasting, reporting, and experimentation.
Cross-functional Leadership: Lead collaboration with Creative, Product, Analytics, Engineering, Sales, Finance, and Home Services leadership to align media with business priorities.

Job Description

Own paid social & native display advertising for the Home Services vertical
Build and scale Buyerlink’s paid social capability
Own channel economics and investment
Build a rigorous experimentation program
Strengthen measurement and attribution
Integrate AI into the paid media workflow
Lead cross-functional execution
Own paid social and native advertising strategy for Buyerlink’s Home Services vertical, with Meta as the primary platform.
Build, launch, manage, and optimize campaigns across Facebook, Instagram, native, display, and emerging social platforms.
Increase qualified lead volume while improving CPL, CAC, ROAS, lead acceptance, contact rates, revenue, and margin contribution.

Buyerlink

3.8 Glassdoor

Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.

Founded in 2001

Walnut Creek, CA, US

140 employees (16 in marketing)

www.BuyerLink.com

73% recommend to a friend

73% CEO approval