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Justin Alexander logo
2 hrs ago

Director of Social Media & Content

Justin Alexander

Springfield, NJ (Hybrid)Full time$145K/yr – $150K/yr
Justin Alexander logo
2 hrs ago

Director of Digital Marketing & Partnerships

Justin Alexander

Springfield, NJ (Hybrid)Full time$110K/yr – $125K/yr
Justin Alexander logo
2 months ago

Email & Digital Communications Manager

Justin Alexander

Springfield, NJ (Hybrid)Full time$80K/yr – $95K/yr
Justin Alexander logo
2 months ago

Digital Communications Manager

Justin Alexander

Springfield, NJ (Hybrid)Full time$80K/yr – $95K/yr
Justin Alexander logo
3 months ago

Social Media & Content Manager

Justin Alexander

Springfield, NJ (Hybrid)Full time$80K/yr – $94K/yr

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5 jobs
Justin Alexander logo

Director of Social Media & Content

Justin Alexander

Springfield, NJ (Hybrid)

$145K/yr - $150K/yrIn-houseFull-timeDirector/executive8+ years exp.
2 hrs ago
Justin Alexander logo

Director of Digital Marketing & Partnerships

Justin Alexander

Springfield, NJ (Hybrid)

$110K/yr - $125K/yrIn-houseFull-timeDirector/executive8+ years exp.
2 hrs ago
Justin Alexander logo

Email & Digital Communications Manager

Justin Alexander

Springfield, NJ (Hybrid)

$80K/yr - $95K/yrIn-houseFull-timeMid level4+ years exp.
2 months ago
Justin Alexander logo

Digital Communications Manager

Justin Alexander

Springfield, NJ (Hybrid)

$80K/yr - $95K/yrIn-houseFull-timeMid level4+ years exp.
2 months ago
Justin Alexander logo

Social Media & Content Manager

Justin Alexander

Springfield, NJ (Hybrid)

$80K/yr - $94K/yrIn-houseFull-timeSenior level5+ years exp.
3 months ago
Justin Alexander logo
Justin Alexander

Director of Social Media & Content

Springfield, NJ (Hybrid)

$145K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 2 hrs ago

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Job Summary

Own end-to-end social across multiple brands, driving strategy, content creation, influencer partnerships, and performance analytics while leading a cross-functional team to deliver engaging, platform-native narratives.

  • Owns global social strategy, content, and community engagement across platforms
  • Leads influencer partnerships, production, and performance optimization
  • Shapes cross-functional collaboration and team development to meet business goals

Job Description

Responsibilities

  • Global Social Strategy & Execution
  • Develop a cohesive, multi-brand social strategy across Instagram, TikTok, Pinterest, Facebook, YouTube and emerging platforms that drives engagement and growth while aligning with social trends, cultural moments, and business objectives
  • Lead and continue to shape social identities across a portfolio of brands, ensuring each brand has a distinct, platform-native voice and presence
  • Define platform-specific strategies that balance brand storytelling and performance
  • Develop social-first campaigns, supporting key brand activations and seasonal launches, leveraging influencers/creators to amplify reach and encourage social buzz
  • Design and operationalize an always-on social content approach across showroom fittings, appointments, designer interviews, influencer collaborations, and real-time capture opportunities
  • Oversee social content calendar & cohesion in storytelling, ensuring timely and well-coordinated launches and posts
  • Identify cultural trends and social behaviors to spark conversation and drive digital engagement and meaningful impact
  • Content Creation & Brand Storytelling
  • Oversee the development, production and execution of compelling, social content, balancing proactive brand storytelling and reactive social trends

Requirements

  • 8+ years of experience in social media, preferably within fashion, beauty, luxury, or lifestyle brands
  • 3–5+ years’ experience in managing and developing high-performing teams, including setting clear goals, providing feedback, and fostering a culture of creativity, accountability, and continuous improvement
  • Proven track record of building, scaling, and evolving social media ecosystems that drive measurable impact across brand awareness, engagement, and conversion
  • Deep expertise across core social platforms (Instagram, TikTok, Pinterest, Facebook), including a strong understanding of content creation/formats, platform algorithms, and emerging trends
  • Proficiency in tools such as Brandwatch, Meta Business Suite, TikTok Analytics, and GA4, with a strong ability to analyze data, derive insights, and inform strategy
  • Expertise in social and creative production tools, including content scheduling platforms and industry-standard design and video editing software (e.g., Adobe Creative Suite, CapCut, Canva)
  • Experience developing and leading influencer programs, leveraging creator partnerships to extend brand storytelling
  • Demonstrated ability to translate brand vision into social strategies and tactics that balance storytelling with performance
  • Strong creative direction skills, with experience leading content ideation, shoot planning, and real-time content capture in partnership with creative teams
  • Strong business acumen with the ability to align social media initiatives to broader company goals, including revenue growth, customer acquisition, and brand positioning

Benefits

  • Health, dental, and vision insurance with ancillary options
  • 401(k) with company match
  • Paid time off (vacation, sick days, holidays)
  • Family Building Benefits
  • Tuition Reimbursement
  • Employee discounts and more
Justin Alexander logo

Justin Alexander

3.7 Glassdoor

Justin Alexander is a world leader in designing, manufacturing and distributing bridal fashion. Today, its brands include Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, Thanks & Goodluck, Viktor&Rolf Mariage and Savannah Miller. Justin Alexander is a private, family-owned company with offices in New Jersey, London, Alblasserdam and Hong Kong, and its collections are sold by more than 2,000 authorized retailers worldwide.

Founded in 1946
Springfield, New Jersey, USA
118 employees (25 in marketing)
justinalexander.com
73% recommend to a friend
100% CEO approval

Salaries

Posted range

$145K/yr – $150K/yr

Taken straight from the job posting.

See all Justin Alexander salaries

Marketing Team

Marketing Team Size
13 (11% of company)
Median Tenure
5.9 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
243.3K
Monthly Google Ads Budget
$34K
Traffic Source Mix
Search
39%
Direct
48.1%
Referral
5.2%
Social
7%
Paid
0.6%

Headcount Trend

Current headcount: ~118

Recent News

Dotty Bridal announces when £700k flagship Wakefield store will open showcasing Justin Alexander and Wona Concept designs
Jul 28, 2025 • Wakefield Express
What We Saw at New York Bridal Fashion Week
Apr 17, 2025 • The New York Times
Viktor&Rolf Mariage Spring 2026: Couture Crowned in Royal Splendor
Apr 16, 2025 • RAIN Magazine
Justin Alexander Signature Bridal 2026 Fashion Show
Apr 10, 2025 • The Impression
Justin Alexander Signature Bridal Spring 2026 Collection [PHOTOS]
Apr 8, 2025 • WWD
A Love Story Bridal Expands Partnership with Justin Alexander, Adds Lillian West to Collection
Mar 8, 2025 • PRLog
JUSTIN ALEXANDER GROUP RECOGNIZES YEAR-TO-DATE GROWTH AND SUCCESS
Jan 7, 2025 • PR Newswire
New Justin Alexander Signature Wedding Dresses
Nov 12, 2024 • Brides Magazine
Justin Alexander Signature Bridal Spring 2025 Collection [PHOTOS]
Apr 2, 2024 • WWD
Justin Alexander Taps Italian Graffito Sexsdreams for Bridal Collaboration
Apr 2, 2024 • WWD
Justin Alexander Bridal Spring 2024 [PHOTOS]
Apr 11, 2023 • WWD

Links

justinalexander.comLinkedInX (Twitter)Crunchbase

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