4 weeks ago
Loyalty & CRM Manager, Tri-Branded
Orveon Global
New York City, NY (Hybrid)Full time$98K/yr – $131K/yr
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Loyalty & CRM Manager, Tri-Branded
New York City, NY (Hybrid)
$98K/yr – $131K/yrSenior LevelFull time
Posted 4 weeks ago
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Job Summary
Own CRM and loyalty program, turning segmentation insights into revenue through multi-channel engagement, loyalty design, and on-site personalization.
- CRM & Loyalty Ownership: Define the CRM roadmap, manage Klaviyo post migration, and align with loyalty infrastructure to drive retention.
- Loyalty Architecture: Design tiering, incentives, and testing to lift engagement and lifetime value across segments.
- Measurement & Personalization: Build reporting, segment-led campaigns, and on-site personalization to optimize customer journeys.
Job Description
Own CRM and loyalty program ownership across segmentation, rewards, and on-site personalization to drive retention and lifetime value, with cross‑functional collaboration and budget discipline.
- CRM Strategy & Execution: Set the roadmap and execute multi‑channel campaigns using data to boost engagement and growth.
- Loyalty Program Design & Management: Build and optimize mechanics, tiers, and incentives to lift retention and LTV.
- Loyalty Marketing Calendar & Personalization: Plan member campaigns and collaborate with creative to deliver coordinated experiences.
- Rewards Catalog & Points Liability: Oversee catalog viability and forecast points liability with finance for budget control.
- Reporting & Segmentation: Create insights on trends and segments to inform optimizations and leadership updates.
- Site Personalization: Implement loyalty-based experiences on site in collaboration with merchandising and web teams.
- Customer Segmentation & Targeting: Build behavior- and purchase-based segments for tailored loyalty campaigns.
Orveon Global
3.8 Glassdoor
We are embarking on a powerful shift: To change the way the world thinks about beauty. Orveon Global is a collective of premium and prestige beauty brands committed to stark honesty, co-creation and making a sustainable cultural impact. Our collective consists of the following leading beauty brands: bareMinerals, BUXOM, and Laura Mercier. #FaceForwardTogether and change beauty for the better with us.
Founded in 2021
New York, New York, USA
455 employees (65 in marketing)
67% recommend to a friend
89% CEO approval
Traffic Signals
Monthly Visitors
6.3K
Traffic Source Mix
Search
24.4%
Direct
50.2%
Referral
6%
Social
17.9%
Paid
1.4%
Headcount Trend
Current headcount: ~455
Marketing Team
Marketing Team Size
48 (11% of company)
Marketing Roles Posted (Last 30 Days)
2
