3 months ago
Director, Marketing Data Strategy
Labcorp
Burlington, NC (Hybrid)Full time
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All marketing roles in the US
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Director, Marketing Data Strategy
Burlington, NC (Hybrid)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 3 months ago
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Job Summary
Direct the customer data strategy and martech data ecosystem to unify the customer view, activate data across channels, and tie marketing to outcomes.
- Own the development of a customer data foundation enabling unified view and activation.
- Must-have: Five+ years in CDPs, data warehouses, and activation platforms.
- Standout: Cross-functional leadership across Marketing, IT, Data Engineering, and Analytics.
Job Description
Responsibilities
- The Director will play a critical role in advancing the organization’s data maturity, embedding best practices in governance, architecture, and activation.
- This role is accountable for building and operationalizing a customer-centric data foundation that enables: Unified customer understanding across touchpoints; Real-time and batch data activation across marketing channels; Measurement frameworks that link marketing activity to business outcomes; Scalable personalization and audience strategies
- Customer Data Strategy & Vision
- MarTech Data Ecosystem Leadership
- Personalization & Activation Enablement
- Measurement & Insights Integration
- Success Metrics: Advancement of marketing data maturity & adoption; Increased effectiveness of audience targeting and personalization; Improved linkage between marketing activity and business outcomes; Scalable and compliant data infrastructure supporting business and marketing needs
Requirements
- Bachelor’s Degree.
- Ten or more years of experience across marketing data, MarTech, analytics, or digital transformation roles.
- Five or more years of experience with customer data ecosystems, including CDPs, data warehouses, and activation platforms.
- Five or more years of experience with digital analytics platforms (Adobe Analytics, Google Analytics).
Preferred
- Five or more years of experience with platforms such as Adobe Experience.
- Five or more years of experience in cloud data environments (e.g., Snowflake, AWS, Azure) and their capabilities as they relate to customer, digital, and operational data and digital analytics.
Benefits
- Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. For more detailed information, please click here .
Labcorp
3.5 Glassdoor
Clear and confident health care decisions begin with questions. At Labcorp, we’re constantly in pursuit of answers. As a global leader of innovative and comprehensive laboratory services, we help doctors, hospitals, pharmaceutical companies, researchers and patients make clear and confident decisions. We provide insights and advance science to improve health and improve lives through our unparalleled diagnostics and drug development laboratory capabilities. Our more than 60,000 employees serve clients in over 100 countries, worked on over 80% of the new drugs approved by the FDA in 2022 and performed more than 600 million tests for patients around the world. Learn more about Labcorp (NYSE: LH) at www.labcorp.com.
Founded in 1994
Burlington, North Carolina, USA
41K employees (708 in marketing)
63% recommend to a friend
73% CEO approval
Traffic Signals
Monthly Visitors
13.1M
Monthly Google Ads Budget
$253.2K
Traffic Source Mix
Search
34.8%
Direct
56.1%
Referral
6.1%
Social
0.6%
Paid
2.3%
Headcount Trend
Current headcount: ~41.2K
Marketing Team
Marketing Team Size
601 (1% of company)
Median Career Experience
16 years
Median Tenure
5.5 years
People
HR / Recruitment
Marketing Leadership
Amy Summy
Executive Vice President, Chief Marketing Officer and Consumer Lead
At the company for 6 years 7 months
Kari Janavitz
VP, Head of Global Marketing, Biopharma Lab Services (BLS) and Tech & Data Solutions
At the company for 2 years 3 months
Larissa Friesen
VP, Marketing | Invitae
At the company for 2 years
Patti Birbiglia
SVP Brand, Insights and Commercialization
At the company for 5 years 9 months
Funding
Total Funding
$2.9B
Last Raise
$2B
Post IPO Debt, 1 years ago
Funding History
- Sep 2024Post IPO Debt • $2B
- Jun 2019Post IPO Debt • $850M