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15 marketing jobs

Aptean logo
10 days ago

Product Marketing Manager

Aptean

Alpharetta, GA (On-site)Full time
Aptean logo
11 days ago

Product Marketing Manager

Aptean

Alpharetta, GA (Unknown)Full time
Aptean logo
4 weeks ago

Growth Marketing Lead - Food & Beverage

Aptean

Alpharetta, GA (On-site)Full time
Aptean logo
4 weeks ago

Growth Marketing Lead - Food & Beverage

Aptean

Alpharetta, GA (Unknown)Full time
Aptean logo
4 weeks ago

Marketing Campaign Intern

Aptean

Alpharetta, GA (Unknown)Part time
Aptean logo
2 months ago

Marketing Manager, Reputation and Community Management

Aptean

Alpharetta, GA (Unknown)Full time
Aptean logo
2 months ago

Marketing Operations Analyst

Aptean

Alpharetta, GA (Unknown)Full time
Aptean logo
2 months ago

Manager, Marketing AI Automation Engineer

Aptean

Alpharetta, GA (On-site)Full time
Aptean logo
3 months ago

Manager, Marketing AI Automation Engineer

Aptean

Atlanta, GA (On-site)Full time
Aptean logo
3 months ago

Growth Marketing Sr. Specialist — AIaaS & AppCentral

Aptean

Alpharetta, GA (Unknown)Full time
Aptean logo
3 months ago

Director, Product Marketing

Aptean

Alpharetta, GA (On-site)Full time
Aptean logo
3 months ago

Director, Product Marketing

Aptean

Alpharetta, GA (Unknown)Full time
Aptean logo
6 months ago

Analyst, Marketing Systems Orchestration

Aptean

Alpharetta, GA (On-site)Full time
Aptean logo
6 months ago

Marketing Manager, Reputation and Community Management

Aptean

Alpharetta, GA (On-site)Full time
Aptean logo
6 months ago

Marketing Operations Manager - ABM Orchestration

Aptean

Alpharetta, GA (Unknown)Full time

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15 jobs
Aptean logo

Product Marketing Manager

Aptean

Alpharetta, GA (On-site)

In-houseFull-timeMid level5+ years exp.
10 days ago
Aptean logo

Product Marketing Manager

Aptean

Alpharetta, GA (Unknown)

In-houseFull-timeMid level5+ years exp.
11 days ago
Aptean logo

Growth Marketing Lead - Food & Beverage

Aptean

Alpharetta, GA (On-site)

In-houseFull-timeSenior level7+ years exp.
4 weeks ago
Aptean logo

Growth Marketing Lead - Food & Beverage

Aptean

Alpharetta, GA (Unknown)

In-houseFull-timeSenior level7+ years exp.
4 weeks ago
Aptean logo

Marketing Campaign Intern

Aptean

Alpharetta, GA (Unknown)

In-housePart-timeIntern/new grad
4 weeks ago
Aptean logo

Marketing Manager, Reputation and Community Management

Aptean

Alpharetta, GA (Unknown)

In-houseFull-timeMid level6+ years exp.
2 months ago
Aptean logo

Marketing Operations Analyst

Aptean

Alpharetta, GA (Unknown)

In-houseFull-timeMid level2+ years exp.
2 months ago
Aptean logo

Manager, Marketing AI Automation Engineer

Aptean

Alpharetta, GA (On-site)

In-houseFull-timeSenior level
2 months ago
Aptean logo

Manager, Marketing AI Automation Engineer

Aptean

Atlanta, GA (On-site)

In-houseFull-timeManager
3 months ago
Aptean logo

Growth Marketing Sr. Specialist — AIaaS & AppCentral

Aptean

Alpharetta, GA (Unknown)

In-houseFull-timeSenior level
3 months ago
Aptean logo

Director, Product Marketing

Aptean

Alpharetta, GA (On-site)

In-houseFull-timeDirector/executive
3 months ago
Aptean logo

Director, Product Marketing

Aptean

Alpharetta, GA (Unknown)

In-houseFull-timeDirector/executive
3 months ago
Aptean logo

Analyst, Marketing Systems Orchestration

Aptean

Alpharetta, GA (On-site)

In-houseFull-timeMid level1+ years exp.
6 months ago
Aptean logo

Marketing Manager, Reputation and Community Management

Aptean

Alpharetta, GA (On-site)

In-houseFull-timeSenior level6+ years exp.
6 months ago
Aptean logo

Marketing Operations Manager - ABM Orchestration

Aptean

Alpharetta, GA (Unknown)

In-houseFull-timeSenior level5+ years exp.
6 months ago
Aptean logo
Aptean

Product Marketing Manager

Alpharetta, GA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 10 days ago

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Job Summary

Own go-to-market strategy and cross-functional launches for SaaS products, turning complex capabilities into customer-focused narratives, while shaping product roadmaps and driving adoption, retention, and revenue growth.

Job Description

Responsibilities

  • Develop and execute go-to-market strategies for new products, solutions, and major releases.
  • Create differentiated positioning, messaging, and value propositions that drive customer engagement and revenue growth.
  • Conduct market, customer, and competitive research to identify opportunities, trends, and market threats.
  • Define target markets, ideal customer profiles (ICPs), buyer personas, and buying journeys.
  • Partner closely with Product Management to influence roadmap direction and ensure market needs are reflected in product strategy.
  • Lead cross-functional product launches, coordinating activities across Product, Sales, Demand Generation, Customer Success, and Executive Leadership.
  • Drive lifecycle marketing initiatives that increase adoption, retention, expansion, and customer value for existing products.
  • Translate complex technical capabilities ( including AI forward solutions ) into clear, compelling customer-focused narratives and sales-ready messaging.
  • Enable sales teams with effective content, training, competitive intelligence, and customer value articulation.
  • Measure and optimize product marketing performance through customer insights, win/loss analysis, market feedback, and business results.

Requirements

  • 5+ years of Product Marketing experience in SaaS, fintech, payments, technology, or related industries.
  • Track record developing and executing successful go-to-market strategies.
  • Exceptional written and verbal communication skills .
  • Outstanding storytelling and content development capabilities.
  • Ability to translate complex products and technical concepts into customer-focused business value.
  • Strong analytical and critical thinking skills with the ability to make data-driven recommendations.
  • Experience working closely with Product Management, Sales, Demand Generation, and Executive Leadership.
  • Demonstrated ability to influence without direct authority.
  • Experience building sales enablement programs and competitive intelligence initiatives.
  • Strong executive presence and presentation skills.

Benefits

  • Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.
Aptean logo

Aptean

3.5 Glassdoor

Aptean is a global provider of industry-specific software that helps organizations in manufacturing, distribution, food and beverage, transportation, and other complex industries run and grow their businesses more effectively.Aptean’s solutions and services help businesses of all sizes to be Ready for What’s Next, Now®. Headquartered in Alpharetta, Georgia, Aptean has offices in North America, Europe, and Asia-Pacific. To learn more about Aptean and the markets we serve, visit www.aptean.com.

Founded in 2012
Alpharetta, Georgia, USA
3K employees (138 in marketing)
www.aptean.com
66% recommend to a friend
80% CEO approval

Marketing Team

Marketing Team Size
93 (3% of company)
Median Career Experience
11.5 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
3

People

Marketing Leadership

Bryant Benter
Bryant Benter
Director of Product Marketing
At the company for 4 years 4 months
Alissa Smuda
Alissa Smuda
Director, Americas Marketing
At the company for 7 years 4 months
Kate Orbeck
Kate Orbeck
Marketing Director
At the company for 13 years 10 months
Casey Harney
Casey Harney
Marketing Programs Manager
At the company for 1 year 1 month

Funding

Total Funding
$2.2B
Last Raise
$2.1B
Private Equity, 2 years ago

Funding History

  • Jul 2024
    Private Equity
  • Jan 2024
    Debt Financing • $2.1B
  • Oct 2022
    Secondary Market

Traffic Signals

Monthly Visitors
156.3K
Monthly Google Ads Budget
$177.3K
Traffic Source Mix
Search
33.4%
Direct
53.1%
Referral
8.3%
Social
3.5%
Paid
1.6%

Headcount Trend

Current headcount: ~3K

Recent News

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Top ERP Software for the Plastic Manufacturing Industry
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Aptean's Food and Beverage Partner Network Drives Record ERP Growth; Sparking Global Expansion of Partner Program
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Aptean's Food and Beverage Partner Network Drives Record ERP Growth; Sparking Global Expansion of Partner Program
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Aptean Introduces Fresh Produce ERP
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Apr 15, 2025 • Yahoo Home
US Enterprise Asset Management Market Surges to $2.7 Billion by 2028 - Led by IBM (US), Oracle (US), Accruent (US), Aptean (US)
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Aptean’s Acquisition of Principal Logistics Technologies
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Aptean Expands Warehouse Management and Supply Chain
Jul 17, 2024 • GlobeNewswire
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Aptean Food & Beverage ERP is Empowering the Fresh Produce Industry
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Mar 21, 2024 • GlobeNewswire
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Mar 4, 2024 • GlobeNewswire
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Feb 16, 2024 • Morningstar
Golub Capital Leads $2.11 Billion Unitranche Facility for Aptean
Feb 4, 2024 • Business Wire
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Jan 1, 1970 • GlobeNewswire
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Jan 1, 1970 • orrick.com
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Jan 1, 1970 • GlobeNewswire News Room
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Jan 1, 1970 • Morningstar, Inc.
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Links

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