Own the creation and delivery of accurate media plans and day-to-day requests with timely follow-through.
Must-have: Experience in an integrated media planning role.
Standout: Oversight of budgets, ATBs, and cross-functional client/agency coordination.

Job Description

Responsibilities

Create accurate substantiated and detailed media plans and media planning scenarios
In charge of timely, accurate delivery of day-to-day requests from the team along with disciplined and organized call-reports and timely follow-throughs
Organize and develop client-facing category, culture and competitive tracking documents
Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership’s/ SBU team and external partners
Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goals
Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.
Responsible for timely, accurate delivery of day to day requests from the client and internal team
Responsible for maintaining impactful media plans; oversight of brand media plans, financials, ATBs and billing documentation internally and for the client
Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner

Requirements

Experience in an integrated planning role in media, publisher / vendor, or communications discipline
Media planning skills must be sufficient and able to be taught to junior team members
Ability to delegate, develop and oversee direct reports
Excellent written, verbal communication and presentation skills
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Nice To Have

4+ years relevant experience with 1+ years of experience in managing or developing staff
Category or audience experience as relevant per assignment
Strong time-management and organizational skills
Proven problem-solving ability

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com

Traffic Signals

Monthly Visitors

34.7K

Traffic Source Mix

42.6%

Direct

41.4%

Referral

10%

Social

4.5%

Paid

1.1%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size

897 (28% of company)

Median Career Experience

11 years

Median Tenure

3.9 years

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