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10 marketing jobs

kate spade new york logo
2 weeks ago

Director, Media

kate spade new york

New York City, NY (Hybrid)Full time$140K/yr – $160K/yr
kate spade new york logo
5 weeks ago

Senior Manager, Brand Media

kate spade new york

New York City, NY (On-site)Full time$115K/yr – $145K/yr
kate spade new york logo
2 months ago

Manager, Lifecycle Execution

kate spade new york

New York City, NY (Hybrid)Full time$95K/yr – $115K/yr
kate spade new york logo
3 months ago

Assistant, GTM Content

kate spade new york

New York, USA (Hybrid)Full time
kate spade new york logo
3 months ago

Analyst, Marketing Analytics

kate spade new york

New York, USA (Hybrid)Full time$75K/yr – $80K/yr
kate spade new york logo
4 months ago

Social Media Content Creator & Community Manager

kate spade new york

New York, USA (On-site)Full time$85K/yr – $104K/yr
kate spade new york logo
4 months ago

Social Media Content Creator & Community Manager

kate spade new york

New York, USA (Hybrid)Other$85K/yr – $104K/yr
kate spade new york logo
4 months ago

Director, Brand Campaigns & Creative Strategy

kate spade new york

New York, USA (On-site)Full time$150K/yr – $170K/yr
kate spade new york logo
4 months ago

Director, Brand Marketing

kate spade new york

New York, USA (Hybrid)Other$150K/yr – $170K/yr
kate spade new york logo
5 months ago

Associate, Paid Social

kate spade new york

New York, USA (Hybrid)Full time$68K/yr – $85K/yr

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10 jobs
kate spade new york logo

Director, Media

kate spade new york

New York City, NY (Hybrid)

$140K/yr - $160K/yrIn-houseFull-timeDirector/executive8+ years exp.
2 weeks ago
kate spade new york logo

Senior Manager, Brand Media

kate spade new york

New York City, NY (On-site)

$115K/yr - $145K/yrIn-houseFull-timeSenior level7+ years exp.
5 weeks ago
kate spade new york logo

Manager, Lifecycle Execution

kate spade new york

New York City, NY (Hybrid)

$95K/yr - $115K/yrIn-houseFull-timeManager5+ years exp.
2 months ago
kate spade new york logo

Assistant, GTM Content

kate spade new york

New York, USA (Hybrid)

In-houseFull-timeMid level2+ years exp.
3 months ago
kate spade new york logo

Analyst, Marketing Analytics

kate spade new york

New York, USA (Hybrid)

$75K/yr - $80K/yrIn-houseFull-timeMid level
3 months ago
kate spade new york logo

Social Media Content Creator & Community Manager

kate spade new york

New York, USA (On-site)

$85K/yr - $104K/yrIn-houseFull-timeMid level7+ years exp.
4 months ago
kate spade new york logo

Social Media Content Creator & Community Manager

kate spade new york

New York, USA (Hybrid)

$85K/yr - $104K/yrIn-houseOtherMid level7+ years exp.
4 months ago
kate spade new york logo

Director, Brand Campaigns & Creative Strategy

kate spade new york

New York, USA (On-site)

$150K/yr - $170K/yrIn-houseFull-timeDirector/executive
4 months ago
kate spade new york logo

Director, Brand Marketing

kate spade new york

New York, USA (Hybrid)

$150K/yr - $170K/yrIn-houseOtherDirector/executive10+ years exp.
4 months ago
kate spade new york logo

Associate, Paid Social

kate spade new york

New York, USA (Hybrid)

$68K/yr - $85K/yrIn-houseFull-timeEntry level, intern/new grad2+ years exp.
5 months ago
kate spade new york logo
kate spade new york

Director, Media

New York City, NY (Hybrid)

$140K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end brand and demand integration across awareness to conversion, coordinating with media partners, analytics, and cross-functional teams to optimize creative, content, and performance metrics.

  • Channel ownership across video, display, paid social, search, and partnerships with measurement for brand lift and ROAS.
  • Creative and content steering with asset production, reviews, and funnel-aligned messaging.
  • Data-driven forecasting and weekly planning with Planning, Finance, and lifecycle teams.

Job Description

Responsibilities

  • Develop and execute integrated strategies that drive brand heat and capture demand across awareness, consideration, and conversion stages.
  • Collaborate with cross-functional teams to plan and execute campaigns that ladder back to business objectives.
  • Partner with media agencies to build strategic and tactical plans, ensuring timely implementation and optimization.
  • Align with ecommerce, marketing, creative, buying, and PR teams to identify optimal content and linking strategies.
  • Manage and optimize channels across the funnel: Upper-Funnel: Video & Display (YouTube), Paid Social (Meta, TikTok), Paid Influencer, Publisher/Partner Marketing; Lower-Funnel: Paid Search, Paid Social, Affiliate, and Performance Partnerships; Test new platforms and formats to expand reach, improve engagement, and drive efficiency.
  • Lead creative briefing for full-funnel campaigns, ensuring alignment with brand voice, audience insights, and platform best practices.
  • Partner with creative and channel teams to produce assets tailored to each stage of the funnel.
  • Ensure consistency in messaging and visual identity across all touchpoints.
  • Manage custom content workstreams (influencer/creator, affiliate/publisher) to support campaign objectives.
  • Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.

Requirements

  • Bachelor’s Degree required
  • 8+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
  • Experience working with brand media metrics (CPM, CPA, CPC, VTR & engagement KPIs)
  • Strong analytical skills; able to make data-driven decisions to deliver measurable impact; including being able to triangulate across different datasets
  • Highly organized with the ability to multi-task projects with prioritizing
  • Experience collaborating with cross-functional teams and partners; strong communication and presentation skills

Preferred

  • Experience within retail or luxury a plus

Benefits

  • Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.
kate spade new york logo

kate spade new york

since our launch in 1993 with six essential handbags, we’ve always stood for optimistic femininity. today we’re a global life and style house filled with handbags, of course. also clothes, shoes, jewelry, home décor, tech accessories and so many other things that you use every day. we value thoughtful details. we think a layer of polished ease looks (and feels) so chic. and to us, modern, sophisticated colors make a personal style statement all their own. it’s these founding principles that define our unique style. we like that our style is synonymous with joy. kate spade new york is part of the tapestry house of brands.

Founded in 1993
New York, New York, USA
4K employees (542 in marketing)
www.katespade.com

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$171.2K
Traffic Source Mix
Search
39.5%
Direct
52%
Referral
4.1%
Social
3%
Paid
1.2%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
235 (6% of company)
Median Career Experience
14 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
3

People

HR / Recruitment

Kristina Hocaluk
Kristina Hocaluk
Talent Acquisition Assisant Manager
At the company for 9 years 9 months
Jenna Darcey
Jenna Darcey
Talent Acquisition Specialist
At the company for 11 years 3 months

Marketing Leadership

Kaisy Mae O'Reilly
Kaisy Mae O'Reilly
Chief Marketing Officer (Interim)
At the company for 1 year 7 months
Laura Damiano Spagnolo
Laura Damiano Spagnolo
Vice President Brand Operations and Global Merchandise Planning
At the company for 12 years 5 months
Danielle (Weingarten) Macaluso
Danielle (Weingarten) Macaluso
Head of Global Communications, Social Media & Influence
At the company for 1 year 1 month
Rachel Bernstein
Rachel Bernstein
Head of Brand Creative
At the company for 14 years 7 months

Recent News

Kate Spade Has a ‘Perfect Size’ Crossbody Bag for Just $76 Ahead of Black Friday
Nov 18, 2025 • parade.com
Kate Spade Has a 'Stunning' Shoulder Bag for Over $200 Off That's 'Perfect' for Holiday Gifting
Nov 14, 2025 • parade.com
This ‘Beautiful’ Kate Spade Outlet Shoulder Bag Is on Sale for $89 Ahead of the Holidays
Nov 13, 2025 • parade.com
Kate Spade Outlet Is Selling 'Magnificent' Huggie Earrings for Just $28, and They're Perfect for Everyday
Nov 12, 2025 • parade.com
Kate Spade Outlet Has a 'Chic' Colorblock Leather Tote for Only $119 During Its Black Friday Preview Sale
Nov 11, 2025 • parade.com
Kate Spade’s chic crescent bag is 40% off in an early Black Friday deal
Nov 11, 2025 • New York Post
Kate Spade Outlet’s bestselling $279 crossbody bag is on sale in four colors for only $67
Nov 10, 2025 • TheStreet
Kate Spade Outlet Has a $329 Patent Shoulder Bag on Sale in 5 Colors for $82 During Its Black Friday Preview Sale
Nov 9, 2025 • parade.com
Kate Spade Outlet Has a ‘Very Attractive’ $31 Cosmetic Pouch That’s Perfect for Gifting Season
Nov 7, 2025 • parade.com
Kate Spade Outlet: Holiday Gifts & Stocking Stuffers From $29
Nov 6, 2025 • E! News
Kate Spade Outlet’s Early Black Friday Sale Has a ‘Chic’ $299 Crossbody for Only $59
Nov 4, 2025 • parade.com
New to the Kate Spade Outlet—This Pretty Suede Bag Matches Any Fall Outfit and Is 75% Off
Nov 3, 2025 • Better Homes & Gardens
Kate Spade Has a Stunning Suede Tote on Sale for 67% Off, and It's the Perfect Everyday Bag
Nov 3, 2025 • parade.com
Kate Spade Outlet Just Kicked Off Its Black Friday Sale More Than 3 Weeks Early With Classic Styles Up to 80% Off
Nov 1, 2025 • Real Simple
Kate Spade Outlet’s Early Black Friday Sale Is Too Good to Miss! Bags and Accessories Are Up to 78% Off
Nov 1, 2025 • People.com
The Kate Spade Outlet Black Friday Sale Is On, And It’s So Good—Shop Totes, Crossbodies, And More Up To 78% Off
Nov 1, 2025 • Southern Living
Kate Spade New York Women's 3 Inch Mel Belt, Leather Accessory for Women with Adjustable Sizing
Oct 23, 2025 • The San Joaquin Valley Sun
This Classic $399 Kate Spade Bag Starts at $89 in the Outlet—and You Can Shop It in 4 Versatile Colors
Oct 22, 2025 • Real Simple
Ice Spice, Laufey, and More Star in Kate Spade New York’s Latest Campaign
Oct 16, 2025 • L'Officiel Philippines
Kate Spade’s $400 mini tote is on sale for only $100
Oct 16, 2025 • AL.com
Kate Spade's Jana Tote Is $88 in the Outlet This Week—and It Even Comes in This Fall's "It" Color
Oct 11, 2025 • Better Homes & Gardens
KATE SPADE NEW YORK HOSTED FOURTH ANNUAL GLOBAL SUMMIT ON WOMEN'S MENTAL HEALTH WITH SPEAKERS TARA DAVIS-WOODHALL, ALYSON STONER, AMAYA ESPINAL, JOY WOODS AND MORE. THE SUMMIT SHINED LIGHT ON BR
Oct 10, 2025 • PR Newswire
This new Kate Spade Outlet preorder will get fall’s ‘it’ bag in your hands for $206 off
Oct 10, 2025 • NJ.com
Obsessed With Kate Spade? October Prime Day Just Made These Celeb-Loved Handbags 70% Off
Oct 8, 2025 • E! News
Lola Tung's Kate Spade Bag is 60% Off During Amazon Prime Big Deal Days
Oct 7, 2025 • Cosmopolitan
Prime Day 1’s Deepest Deals: 70% Off Levi’s, Kate Spade, Clarks, Calvin Klein & More
Oct 7, 2025 • E! News
Kate Spade has slashed this versatile crossbody bag to $59, and it’s selling out in multiple colors
Oct 6, 2025 • PennLive.com
Kate Spade’s $259 Mini Crossbody Is Now $79 in the Outlet—and It Holds Everything You Actually Need
Oct 5, 2025 • Real Simple
Kate Spade’s whimsical $300 Floral Shoulder Bag is on sale for $76
Oct 2, 2025 • AL.com
Kate Spade’s Duo Bag Is The Star Of The Season, According To Gen Z
Sep 30, 2025 • ELLE Australia
Kate Spade Outlet Just Marked Down This Classic Purse by Nearly $300 in 3 Versatile Shades
Sep 30, 2025 • Real Simple
Laufey joins Ice Spice, Charli D’Amelio in Kate Spade New York’s fall 2025 campaign - FashionNetwork
Sep 25, 2025 • FashionNetwork - The World's Fashion Business News
Charli D’Amelio, Ice Spice, Laufey star in Kate Spade’s fall campaign
Sep 24, 2025 • Ad Age
Kate Spade New York launches fall ’25 campaign, Spark Something Beautiful
Sep 24, 2025 • Lucire
Kate Spade New York debuts new global campaign, sparks the ‘power of togetherness’
Sep 24, 2025 • marketech apac
Kate Spade Campaign Stars Laufey, Charli D’Amelio, & Ice Spice On New York & Night-Out Must-Haves — EXCLUSIVE
Sep 23, 2025 • nylon.com
KATE SPADE NEW YORK'S NEW CAMPAIGN, "SPARK SOMETHING BEAUTIFUL," BRINGS BACK ICONIC GEN Z "DUO" ICE SPICE AND CHARLI D'AMELIO, WELCOMES LAUFEY
Sep 23, 2025 • PR Newswire
Amazon’s $30 Kate Spade Table Runner Comes in 4 Chic Designs, and Shoppers Say It 'Looks Great'
Sep 22, 2025 • parade.com
Kate Spade New York Champions Women's Mental Health Through Style and Sport in Kigali, Rwanda
Sep 19, 2025 • Yahoo Finance
Gap Inc. Strengthens Push into Beauty and Accessories with Senior Hires and Industry Advisors
Sep 19, 2025 • Global Cosmetics News
Gap Inc. Talent Roundup: Reed Krakoff, Nordstrom’s Deb Redmond, Others to Accelerate Accessories and Beauty
Sep 17, 2025 • WWD
What Gap Inc. beauty, accessories hires say about its ambitions
Sep 17, 2025 • Retail Dive
Simply Interior Homes sharpens its focus as a stand-alone company
Sep 16, 2025 • Home Textiles Today
Coach Owner Warns US Tariffs May Cost US$160 Million in FY2026
Sep 15, 2025 • Mexico Business
How low can San Francisco Centre mall go?
Sep 15, 2025 • The Real Deal
Ride the Luxury Retail Wave with These 3 High-End Brand Stocks
Sep 13, 2025 • MarketBeat
Applying 'Coach Playbook' to Kate Spade: Tapestry CEO
Sep 11, 2025 • MarketScreener
Apple is getting in on a phone accessory trend with a $59 strap — and people are buzzing about it
Sep 11, 2025 • Business Insider
Tapestry’s Opens a Much Wider Lens on the Handbag Market, Targets $10B for Coach
Sep 10, 2025 • WWD
Tapestry announces $3 billion share buyback, sets new financial targets
Sep 10, 2025 • Investing.com
Coach parent Tapestry expects to offset tariff costs by 2028, plans $3 billion buyback
Sep 10, 2025 • Reuters
The brand crossovers are getting weirder
Sep 3, 2025 • Business Insider
We Found Your Next Favorite Crossbody Bag At 74% Off—Get It Before It's Gone
Aug 30, 2025 • Southern Living
Kate Spade's Sadie Crossbody Is a Bag You'll Keep Forever—and It Was Just Marked Down from $259 to $79
Aug 18, 2025 • Better Homes & Gardens
This Timeless Kate Spade Bag That Goes With Everything Was Just Marked Down From $249 to $75 in the Outlet
Aug 17, 2025 • Real Simple
Kate Spade Handbags Are Up to 74% Off Right Now, Including Some of the Brand's Most Classic Designs
Aug 15, 2025 • Better Homes & Gardens
From A-Z: The Best Early Sales to Shop for Labor Day 2025
Aug 15, 2025 • Billboard
Nordstrom Rack Has a ‘Stunning’ Kate Spade Bag on Sale for 64% Off
Aug 14, 2025 • parade.com
Tapestry’s Strong Gains at Coach Tempered by $855M in Kate Spade Charges
Aug 14, 2025 • WWD
Tapestry Plummets With Tariff Costs Weighing on Profit Outlook
Aug 14, 2025 • Livemint.com
Tapestry quarterly revenue likely rose 5.5% as Coach bags drew young shoppers
Aug 13, 2025 • MarketScreener
Kate Spade Dropped Deals on Home Decor—Shop Pillows, Bedding, Lamps, and More While They’re Up to 54% Off
Aug 12, 2025 • Real Simple
Kate Spade, Altuzarra and more purses, starting at $20 on Amazon’s designer sale
Aug 1, 2025 • New York Post
This 3-In-1 Kate Spade Bag Can Be Cleverly Styled In Multiple Ways, And It’s 40% Off At Amazon
Jul 30, 2025 • Southern Living
This Sleek Kate Spade Shoulder Bag Has the Coolest Chain Detailing—and It's $188 Off at Amazon
Jul 10, 2025 • Better Homes & Gardens
Amazon Just Marked Down A Ton Of Kate Spade Bags For Prime Day—Save Up To 58% On Iconic Styles
Jul 9, 2025 • Southern Living
It’s True: Amazon Marked Down Kate Spade Bags This Prime Day, and Prices Start at $28
Jul 8, 2025 • People.com
Kate Spade Bags Are Quietly Discounted on Amazon Right Now—Here’s What to Grab
Jul 8, 2025 • Real Simple
Kate Spade Bags Are More Than Half Off at Amazon Right Now—Save Hundreds on These 15 Classic Styles
Jul 8, 2025 • Better Homes & Gardens
Kate Spade Outlet Is Selling a 'Pretty' $429 Floral Purse for Just $103, and Shoppers Say It’s 'Perfect' for Summer
Jul 4, 2025 • parade.com
One of Kate Spade’s Most Timeless Handbags Is Quietly on Sale for Over $200 Off at Amazon Ahead of Prime Day
Jul 2, 2025 • Better Homes & Gardens
Handbag Market Size to Surpass USD 123.56 Billion by 2032, Grow at a CAGR of 6.82 % To Forecast 2025-2032
Jun 26, 2025 • EIN Presswire
Presbyopia Prevalence Driving Growth in Vision Correction Solutions and Reading Glasses Market in 2025
Jun 24, 2025 • EIN Presswire
This Kate Spade Tote Bag Is The Chic, Spacious Carryall You Need For The Beach, Office, And Errand Trips
Jun 19, 2025 • Southern Living
The Untold Story of Kate Spade
Jun 19, 2025 • Back Row | Amy Odell
Coach Bags A 32% Upside, But Kate Spade Lags Behind In Tapestry's Playbook
Jun 16, 2025 • Benzinga.com
Tale of two handbags: Coach popularity offsets Kate Spade's sluggish sales
Jun 16, 2025 • Seeking Alpha
Kate Spade Is Selling a 'Stylish' $348 Satchel Bag for Just $104, and Shoppers Say It’s 'Spacious' and 'Functional'
Jun 12, 2025 • parade.com
Olivia Rodrigo Spotted With Leopard Shoulder Bag: Here’s How to Shop Her Trendy Purse
Jun 11, 2025 • Billboard
Kate Spade's best friend remembers the late designer in memoir
Jun 8, 2025 • New York Post
Kate Spade Outlet’s Surprisingly Roomy $299 Lena Crossbody Bag Was Just Marked Down to $85
Jun 6, 2025 • Better Homes & Gardens
Kate Spade Is Selling a 'Stylish' $259 Phone Crossbody Bag for Just $59, and Shoppers Say It 'Holds So Much'
May 23, 2025 • parade.com
Kate Spade Is Selling a 'Spacious' $289 Crossbody Bag for Only $67, and Shoppers Say It's the 'Perfect Size'
May 21, 2025 • parade.com
Kate Spade Outlet's Memorial Day Sale Has Work Totes for Just $89, Crossbodies for $59 & so Much More
May 20, 2025 • E! News
Kate Spade Is Selling a 'Spacious' $429 Tote Bag for Only $129, and Shoppers Say It's 'Perfect for Everyday Use'
May 15, 2025 • parade.com
Ice Spice Chats Her Handbag Collection as She Stars in New Kate Spade New York Campaign (Exclusive)
May 11, 2025 • People.com
​​Kate Spade Is Selling a 'Beautiful' $359 Tote for Just $109, and Shoppers Say It’s Their 'Go-To Everyday Purse'
May 11, 2025 • parade.com
High/Low: Kate Spade’s Hinge Bangle Offers Affordable Alternative to Cartier’s Hollywood-Staple Love Bracelet
May 10, 2025 • The Hollywood Reporter
Woman Finds Manolo Blahniks While Thrifting—Not Ready for the Price Tag
May 10, 2025 • Newsweek
Analysts Weigh Tapestry’s Strength at Coach Against the Trade War and Kate Spade’s Turnaround
May 9, 2025 • WWD
Tapestry reports record third quarter, raises guidance
May 9, 2025 • Retail Dive
The Best Deals on Kate Spade’s Classic Handbags If You Snoozed on The Sold-Out Target Collab
May 8, 2025 • The Hollywood Reporter
Kate Spade New York x Target Is Back In Stock and On Sale: These Are the Best Bags, Clothing and Decor to Shop Now
May 7, 2025 • The Hollywood Reporter
Kate Spade Outlet's Flash Sale Has Spring Wristlets for Just $29
May 6, 2025 • E! News
Kate Spade Outlet Has 'Beautiful' $429 Shoulder Bag on Sale for Just $149, and Shoppers Say It’s the 'Perfect Size'
May 5, 2025 • parade.com
Kate Spade Is Selling a ‘Cute’ $248 Crossbody Bag for Just $66, and Shoppers Get ‘Lots of Compliments’ On It
May 4, 2025 • parade.com
Kate Spade Outlet Is Selling the Cutest $299 Mesh Mini Tote for Just $99 — Shop It Now Before It’s Gone
May 2, 2025 • parade.com
CT native Charli D'Amelio stars in new Kate Spade New York campaign
May 1, 2025 • New Haven Register
CT native Charli D'Amelio stars in new Kate Spade New York campaign
May 1, 2025 • Greenwich Time
CT native Charli D'Amelio stars in new Kate Spade New York campaign
May 1, 2025 • Norwalk Hour