[data-jobs-server-fallback] { display: block !important; } [data-jobs-client-shell] { display: none !important; }

Marketing jobs

10 marketing jobs

3 weeks ago

Cadillac Influencer Marketing Lead

General Motors

USA (Hybrid)Full time$106K/yr – $141K/yr

3 weeks ago

Team Chevy, Social Media Specialist

General Motors

USA (Hybrid)Full time$80K/yr – $109K/yr

5 weeks ago

Engineering Manager, Marketing Technology

General Motors

Austin, TX (Hybrid)Full time$160K/yr – $212K/yr

5 weeks ago

Assistant Manager, Branded Entertainment & Digital Content

General Motors

Warren, MI (Hybrid)Full time$106K/yr – $141K/yr

6 weeks ago

Senior Creative Design Technical Lead

General Motors

Pasadena, CA (On-site)Full time$150K/yr – $200K/yr

3 months ago

Media Governance & Strategy Assistant Manager

General Motors

Detroit, MI (Hybrid)Full time

4 months ago

Buick GMC Assistant Global Brand Strategy & Marketing Integration Manager

General Motors

Warren, MI (Hybrid)Full time

4 months ago

Senior Cross-Tier Media Planner

General Motors

Detroit, MI (Hybrid)Full time

4 months ago

Paid Social Specialist

General Motors

Detroit, MI (Hybrid)Full time

4 months ago

Manager, Chevrolet Auto Communications

General Motors

USA (Hybrid)Full time$140K/yr – $187K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

10 jobs

Cadillac Influencer Marketing Lead

General Motors

USA (Hybrid)

$106K/yr - $141K/yrIn-houseFull-timeSenior level7+ years exp.

3 weeks ago

Team Chevy, Social Media Specialist

General Motors

USA (Hybrid)

$80K/yr - $109K/yrIn-houseFull-timeMid level2+ years exp.

3 weeks ago

Engineering Manager, Marketing Technology

General Motors

Austin, TX (Hybrid)

$160K/yr - $212K/yrIn-houseFull-timeManager10+ years exp.

5 weeks ago

Assistant Manager, Branded Entertainment & Digital Content

General Motors

Warren, MI (Hybrid)

$106K/yr - $141K/yrIn-houseFull-timeMid level5+ years exp.

5 weeks ago

Senior Creative Design Technical Lead

General Motors

Pasadena, CA (On-site)

$150K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.

6 weeks ago

Media Governance & Strategy Assistant Manager

General Motors

Detroit, MI (Hybrid)

In-houseFull-timeSenior level7+ years exp.

3 months ago

Buick GMC Assistant Global Brand Strategy & Marketing Integration Manager

General Motors

Warren, MI (Hybrid)

In-houseFull-timeSenior level5+ years exp.

4 months ago

Senior Cross-Tier Media Planner

General Motors

Detroit, MI (Hybrid)

In-houseFull-timeSenior level6+ years exp.

4 months ago

Paid Social Specialist

General Motors

Detroit, MI (Hybrid)

In-houseFull-timeMid level

4 months ago

Manager, Chevrolet Auto Communications

General Motors

USA (Hybrid)

$140K/yr - $187K/yrIn-houseFull-timeSenior level12+ years exp.

4 months ago

General Motors

Cadillac Influencer Marketing Lead

USA (Hybrid)

$106K/yr – $141K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own Cadillac’s cross-channel influencer strategy and build a durable creator ecosystem that signals luxury, innovation, and performance while tying programs to Cadillac’s business priorities and measurable impact.

Cross-channel Creator Strategy: shape paid, earned, owned, and experiential programs that activate luxury narratives and move audiences across key moments.
Long-term Partnerships: move creator work from one-off activations to sustained brand-building relationships with clear KPIs and learning agendas.
Measurement & Governance: define KPI framework, reporting, and cross-functional alignment to prove business value and guide planning.

Job Description

Responsibilities

Lead Cadillac’s influencer and creator strategy across paid, earned, owned, and experiential programs.
Shape a differentiated creator ecosystem that advances Cadillac’s luxury, innovation, design, and performance narratives in culturally relevant ways.
Develop creator programs that support Cadillac’s key business and brand priorities, including prestige, cultural relevance, younger buyer connection, luxury perception, and performance credibility.
Serve as the strategic lead across Cadillac influencer work, ensuring creator programs are integrated into broader brand, social, communications, and experiential planning.
Guide the development of longer-term creator partnership models that move beyond one-off activations toward more sustained brand-building relationships.
Lead creator strategy for major tentpoles including vehicle launches, prestige activations, motorsports storytelling, and Cadillac Formula 1-related moments.
Influence creative, content, and amplification strategies so creator work is designed for maximum impact across channels and audiences.
Oversee agency partners and external collaborators, ensuring strong strategic recommendations, operational excellence, and high-quality program delivery.
Drive alignment across cross-functional stakeholders, creating clarity around objectives, deliverables, approvals, timelines, and measurement.
Help establish standards and ways of working for Cadillac creator marketing across teams and partners.

Requirements

Significant experience (7+ years) in influencer marketing, creator strategy, brand marketing, social marketing, or integrated communications.
Proven success leading complex creator programs for premium, luxury, lifestyle, automotive, entertainment, or culturally relevant brands.
Demonstrated ability to develop strategy and translate it into integrated programs with measurable impact.
Strong experience influencing cross-functional stakeholders and aligning teams around a shared strategic direction.
Experience managing agency partners, external talent ecosystems, and multifaceted campaign workflows.
Strong understanding of paid, earned, and owned creator strategies and how they support broader brand and business outcomes.
Excellent communication, collaboration, and strategic storytelling skills.
Strong business judgment, creative instincts, and ability to balance innovation with operational rigor.
Familiarity with legal review, disclosures, talent agreements, and compliance requirements related to influencer and creator marketing.
Willingness to travel and adapt to a fast-changing luxury automotive environment.

Preferred

Experience in luxury, automotive, or performance-led brand environments.
Experience developing long-term ambassador, cohort, or platform-based creator strategies.
Experience supporting creator programs tied to experiential or globally visible cultural moments.
Strong fluency in creator measurement, reporting frameworks, and performance evaluation.
Experience contributing to annual planning, prioritization, or longer-range brand strategy.

Benefits

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

General Motors

3.7 Glassdoor

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.For information on the GM Privacy Statement, please visit http://www.gm.com/privacy-statement.html

Founded in 1908

Detroit, Michigan, USA

107K employees (5,243 in marketing)

www.gm.com

65% recommend to a friend

59% CEO approval

Traffic Signals

Monthly Visitors

Monthly Google Ads Budget

$612.7K

Traffic Source Mix

18.8%

Direct

47%

Referral

32%

Social

0.4%

Paid

1.7%

Headcount Trend

Current headcount: ~106.9K

Marketing Team

Marketing Team Size

2,287 (2% of company)

Median Career Experience

16 years

Median Tenure

9.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Norm de Greve

Global Chief Marketing Officer

At the company for 3 years 1 month

Claudia Stratmann

Chief Marketing Officer, Customer Care and Aftersales

At the company for 29 years 1 month

Nick Mulholland

Vice President Brand & Product Communications

At the company for 1 year 3 months

Anish Koppula

Global Head, Marketing Measurement Science

At the company for 1 year 9 months

Funding

Total Funding

$8.5B

Last Raise

$2B

Post IPO Debt, 11 months ago

Funding History

May 2025
Post IPO Debt • $2B
Oct 2024
Grant • $8M
Jul 2024
Grant • $500M

Recent News

GM's new product chief Sterling Anderson eyes technology renaissance for automaker

Dec 4, 2025 • CNBC

General Motors Invests $500M In Factory to Double Down on Gas-Powered Cars

Dec 1, 2025 • Autoblog

General Motors invoking 1,140 layoffs at Detroit's Factory Zero

Nov 26, 2025 • CBS News

Responsibilities

Lead Cadillac’s influencer and creator strategy across paid, earned, owned, and experiential programs.
Shape a differentiated creator ecosystem that advances Cadillac’s luxury, innovation, design, and performance narratives in culturally relevant ways.
Develop creator programs that support Cadillac’s key business and brand priorities, including prestige, cultural relevance, younger buyer connection, luxury perception, and performance credibility.
Serve as the strategic lead across Cadillac influencer work, ensuring creator programs are integrated into broader brand, social, communications, and experiential planning.
Guide the development of longer-term creator partnership models that move beyond one-off activations toward more sustained brand-building relationships.
Lead creator strategy for major tentpoles including vehicle launches, prestige activations, motorsports storytelling, and Cadillac Formula 1-related moments.
Influence creative, content, and amplification strategies so creator work is designed for maximum impact across channels and audiences.
Oversee agency partners and external collaborators, ensuring strong strategic recommendations, operational excellence, and high-quality program delivery.
Drive alignment across cross-functional stakeholders, creating clarity around objectives, deliverables, approvals, timelines, and measurement.
Help establish standards and ways of working for Cadillac creator marketing across teams and partners.

Requirements

Significant experience (7+ years) in influencer marketing, creator strategy, brand marketing, social marketing, or integrated communications.
Proven success leading complex creator programs for premium, luxury, lifestyle, automotive, entertainment, or culturally relevant brands.
Demonstrated ability to develop strategy and translate it into integrated programs with measurable impact.
Strong experience influencing cross-functional stakeholders and aligning teams around a shared strategic direction.
Experience managing agency partners, external talent ecosystems, and multifaceted campaign workflows.
Strong understanding of paid, earned, and owned creator strategies and how they support broader brand and business outcomes.
Excellent communication, collaboration, and strategic storytelling skills.
Strong business judgment, creative instincts, and ability to balance innovation with operational rigor.
Familiarity with legal review, disclosures, talent agreements, and compliance requirements related to influencer and creator marketing.
Willingness to travel and adapt to a fast-changing luxury automotive environment.

Preferred

Experience in luxury, automotive, or performance-led brand environments.
Experience developing long-term ambassador, cohort, or platform-based creator strategies.
Experience supporting creator programs tied to experiential or globally visible cultural moments.
Strong fluency in creator measurement, reporting frameworks, and performance evaluation.
Experience contributing to annual planning, prioritization, or longer-range brand strategy.

Benefits

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.