Responsibilities

• Develop and deliver an SEO strategy that drives sustainable organic growth.
• Identify opportunities across technical SEO, content, on-page optimisation and digital PR.
• Improve website performance, crawlability, indexation and search visibility.
• Use customer, search and competitor insight to shape content and product priorities.
• Partner with Product, Engineering and Content teams to embed SEO best practice into everything we build.
• Measure performance, communicate impact and turn data into clear recommendations.
• Keep ahead of search trends, algorithm changes and evolving customer behaviour.
• You’ll shape how Veygo is discovered, influence our content and technical roadmap, and work closely with Product, Engineering, Content and Commercial teams to solve real customer problems.

Requirements

• Strong experience managing and optimising a commercially important website, ideally within an ecommerce, digital product or high-growth environment.
• Significant hands-on experience using WordPress or a comparable CMS to manage and optimise website content.
• Strong practical knowledge of SEO across technical, on-page and content optimisation.
• An understanding of emerging GEO and AI-powered search practices, with an interest in how changing search behaviours affect website and content strategy.
• Experience using website analytics and performance data to identify issues, opportunities and recommendations.
• A good understanding of conversion optimisation and experimentation, with experience contributing to or supporting CRO activity.
• Experience developing website and/or organic search reporting and communicating performance and recommendations to stakeholders.
• Experience working effectively across disciplines such as Brand, Content, Product, Design, Engineering, Data and Marketing.
• Demonstrable ability to influence decisions and drive activity forward without relying on formal authority.

Preferred

• Experience in financial services, insurance or another regulated industry.
• Worked with large, fast-moving websites or digital product organisations.
• Experience supporting digital PR, link-building or brand-growth activity.
• Knowledge of conversion-rate optimisation and how SEO supports wider acquisition performance.
• Mentored others or helped build SEO capability across a business.

Benefits

• A generous share scheme, giving you the opportunity to become a shareholder and share in Admiral’s success.
• 33 days’ holiday (including bank holidays), increasing with service, plus the option to buy or sell up to five additional days.
• Ongoing learning and development, leadership programmes and opportunities to grow your career across Admiral Group.
• Flexible hybrid working, with most colleagues spending one or two days a week in our Central Cardiff office.
• A people-first culture recognised as a Great Place to Work for more than 25 years, including awards for Wellbeing and Women.
• To explore our full range of benefits, including wellbeing support, healthcare, family-friendly policies and financial benefits, visit our Benefits Page.