Wacoal Europe Online Marketing Assistant

Responsibilities

• Website maintenance, ensuring new content is regularly created so it is relevant, up to date, engaging and drives conversion
• Writing all product copy and content on sites
• Editing and uploading images
• Create and run brand competitions online
• Optimising all content and implementing changes recommended by our SEO agency to increase organic visits and sales
• Creating, testing and despatching marketing email campaigns
• Work closely with the wider Marketing team to ensure all online, offline and PR activity is aligned
• Work closely with the Merchandising team to ensure our content & marketing campaigns are strategically aligned with stock levels to maximize conversions
• Work closely with in-house translators to update website content and marketing campaigns for the DE and FR websites.
• Reporting of website and email campaign performance

Requirements

• Creative with strong copywriting skills and an eye for graphic design
• Excellent attention to detail
• Confident working on your own and as part of a team
• Organised with the ability to work to deadlines and show initiative
• Good communicator
• Experience in marketing and/or the retail/fashion industry. Experience of online marketing would be very advantageous but not essential
• Ideally degree educated to a 2:1 or above, preferably a marketing related course
• Copywriting
• Microsoft Word, Excel and PowerPoint
• Preferably experience of the following; website CMS, Photoshop and Google Analytics