GSTV

VP, Tech & Telco Industry Lead

Seattle, WA (Hybrid)

GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace. GSTV Values: Growth Focused Social Accountability Tenacious Behavior Valued Actions Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1 st of mo after 30 days), 401K Match (90 days). GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote. VP, TECH & TELCO INDUSTRY LEAD Summary: GSTV is looking for a VP candidate with a demonstrated history of growing revenue through strategic solutions for large Tech & Telco clients and major market agencies that represent Tech & Telco companies in the Seattle and Portland areas. This candidate is comfortable navigating today’s constantly changing media landscape, and leveraging data for targeting and attribution solutions, content and commercial product options and leveraging GSTV’s growing scale into mobile, video, digital, broadcast, DOOH solutions and more. This candidate brings a wealth of relationships to key decision makers at large fortune 500 Tech & Telco clients. This role has a specific focus on the largest Tech & Telco clients – T-Mobile, AT&T, Verizon, Microsoft, META, Samsung, etc. – to name a few. As a new position at GSTV, this person will help shape the organization’s strategy for penetrating the Tech & Telco industry with GSTV’s ability to drive impact. Additionally, this role will work to demonstrate GSTV’s unique value in driving consumers to retailers and ecommerce. This role will represent GSTV within the industry to help educate and inform the marketing community of our unique ability to drive business outcomes. The role is focused on initiating engagement and leveraging our broad sales organization around client engagement, showcasing the GSTV value proposition, and onboarding new and growing existing partnerships to drive immediate and accelerate revenue growth. This role will have direct contact and ownership of key decision makers across the industry’s largest Tech & Telco marketers. Responsibilities: Responsibilities include, but are not limited to: Evangelize GSTV’s go-to-market strategy for Tech and Telco brands. Develop and lead prospecting strategies that drive new client meetings and relationship growth. Execute weekly direct contact meetings with focus accounts and maintain and grow deep relationships with key stakeholders. Personally, develop executive level client relationships, and lead strategic direction and conversations with key focus brands and agencies to help support your sales efforts. Drive seven figure partnerships and content partnership opportunities. Properly manage your sales pipeline and activities via Salesforce and other tools to ensure a credible and accurate forecast. Drive aggressive revenue targets across multiple GSTV revenue opportunities. Assist with sales operations, internal sales processes and marketing efforts to support sellers nationally drive sales in Tech & Telco categories. Create solutions for customers leveraging in-depth understanding of the national advertising, digital video and data-driven audience targeting and attribution marketplace. Represent GSTV as the Tech & Telco leader at conferences, media events, and other industry experiences including presenting. Be a great team player. Cultivate relationships with partners, optimize their performance, and identify additional business opportunities to expand partnership revenues. Provide regular updates to ELT including pipeline, revenue, and business growth. Other duties as assigned. Requirements: The ideal candidate will have: Track record of growing sales revenue with major brands and agencies and closing seven figure deals within the Tech & Telco categories. Understand and drive solution selling – previous experience introducing new products to market and leveraging video, content, data, mobile and DOOH solutions also valuable. Understands agency, advertiser, and publisher landscape, and experience building broad coalitions of influencers and decision-makers to drive revenue growth and client retention Ability to lead and drive account planning processes to ensure 360-degree sales efforts across all decision-making groups of a brand – planning, buying, creative, client direct, etc. Ability to access and present with immediate credibility to senior agency teams, C-level brand executives and industry peers. Proven ability to manage against clear and deliverable goals – demonstrates tenacity, commitment to deliver and be accountable for results. Strong organizational / time management skills and be detailed oriented. Proven ability to work collaboratively with key partners in sales planning, marketing and insights to scope and prioritize opportunities Excellent verbal and written communications skills including delivering effective presentations. Be a self-starter with a diligent work ethic and demonstrated flexibility. Highest ethical standards consistent with the policies and values of the company. Passion for, and deep understanding of digital media/video monetization products and trends, audience data and solutions-based approach. Impressive ability to negotiate deals, think strategically, and understand complex client campaigns. Proven ability to manage multiple high-priority projects simultaneously. Existing, current relationships with decision-makers at national brands, advertising agencies and advertising technology companies. Exceptional business acumen and insightful understanding of industry trends & revenue drivers. Entrepreneurial drive and an ability to organize, prioritize, and clarify deliverables. Dynamic presence, stellar written and presentation skills, and excellent communication and influencing abilities across multiple levels. Strong cultural fit will be important – GSTV is a customer-focused, fast-paced results-oriented culture. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience: Experience: 10+ years media industry experience Education: Bachelor's degree from a leading U.S. or International University and/or equivalent years of experience Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.