VP of Paid Media - strategy

Maidstone, Kent, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel paid media strategy with an emphasis on AI-enabled optimization, new channels, and behavioural search insights.

  • Define and forecast multi-channel paid strategies, balancing traditional search and social with AI-driven experiments and incrementality tests.
  • Collaborate with SEO, Content, and Behavioural Science to deliver a cohesive behavioural search approach across the portfolio.

Job Description

Responsibilities

  • Oversee the strategic direction of Paid Media across the client portfolio, incorporating AI-driven ad ecosystems and new channels.
  • Hold regular strategic reviews with Paid account managers to elevate cross-channel thinking and embed audience insights.
  • Introduce new channels, AI-powered optimisation techniques, creative testing frameworks, and incrementality studies.
  • Collaborate with SEO, Content, Behavioural Science, Digital PR, Strategy Director, and Head of Search to deliver holistic strategies.
  • Identify cross-sell and upsell opportunities across channels, creative production, data/BI, and testing.
  • Lead Paid Media contributions in RFPs, proposals, pitches, and scoping.
  • Represent Paid Media at industry events around AI-driven performance and future-of-search.
  • Ensure forecasting, revenue modelling, planning, and commercial recommendations are accurate.
Reflect Digital logo

Reflect Digital

4.2 Glassdoor

We are part of The Human First Collective, alongside LAB and Aspiration Digital.Reflect Digital is the digital marketing agency your customers will thank you for hiring.Putting our client’s customers first, we partner with ambitious global brands across eCommerce, travel, property, and charity sectors, helping them move towards true customer centricity. By leveraging human insights and psychological nudges, we optimise strategies to unleash digital performance, drive revenue growth, and deliver exceptional customer experiences.We understand that end-customers don’t care which channel delivers their solution. Success comes from delivering the right message, at the right time, in the right place, with enough trust and relationship built to drive action or conversion. A deeper understanding of your customer’s journeys, drivers, and motivations is essential to achieving exponential growth.Since our founding in 2011, we’ve been recognised with numerous awards, including Employer of the Year and Best Integrated Campaign 2022 with Nido Student, reflecting our commitment to both our team and to delivering truly strategic campaigns for our clients.Our expertise includes:Human Behaviour, Search Marketing, Marketing Strategy, Paid Media, Paid Social, Customer Experience, SEO, Digital PR, and Creative Design.

Founded in 2011
Maidstone, England, GBR
54 employees (34 in marketing)
74% recommend to a friend

Traffic Signals

Monthly Visitors
21.2K
Traffic Source Mix
Search
45.9%
Direct
36.7%
Referral
10.1%
Social
4.3%
Paid
2.3%

Headcount Trend

Current headcount: ~54

Marketing Team

Marketing Team Size
32 (59% of company)
Marketing Roles Posted (Last 30 Days)
2