VP of Paid Media - strategy at Reflect Digital | Maidstone, Kent, UK

Reflect Digital

VP of Paid Media - strategy

Maidstone, Kent, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own cross-channel paid media strategy with emphasis on AI-driven testing, audience insights, and behavioural search, while aligning with SEO, content, and behavioural science to drive holistic growth.

Growth Infrastructure: champion cross-channel experimentation, AI optimization, and incrementality studies.
Strategy & Collaboration: coordinate with SEO, Content, Behavioural Science, and Strategy leadership to shape integrated search and audience strategies.
Commercial & Enablement: forecast revenue, contribute to RFPs and pitches, and lead industry events to advance the paid media strategy as a core pillar.

Job Description

Responsibilities

Strategic Leadership & Direction: Oversee the strategic direction of Paid Media activity across the full client portfolio, ensuring approaches reflect emerging behaviours across search engines, LLMs, social discovery platforms, retail media, and AI-driven ad ecosystems.
Strategic Leadership & Direction: Hold regular strategic reviews with Paid account managers to elevate cross-channel thinking, embed audience and behavioural insights, and ensure innovation and best practice.
Strategic Leadership & Direction: Stay close enough to client objectives to step in as Paid account lead if required.
Strategic Leadership & Direction: Introduce new channels, AI-powered optimisation techniques, creative testing frameworks, incrementality studies, and behavioural-led Search experiments.
Strategic Leadership & Direction: Review all Quarterly Business Plans and strategic presentations, ensuring strong narrative and strategic rigour.
Strategic Leadership & Direction: Collaborate deeply with SEO, Content, Behavioural Science, Digital PR, the Strategy Director, and Head of Search to deliver holistic behavioural search strategies.
Sales & Marketing: Identify and develop cross-sell and upsell opportunities across channels, creative production, data/BI, and behavioural science-informed testing.
Sales & Marketing: Partner with the Strategy Director to lead Paid Media contributions in RFPs, proposals, pitches, and scoping.
Sales & Marketing: Represent Paid Media at key industry events, particularly around AI-driven performance, creative intelligence, and future-of-search marketing.
Sales & Marketing: Ensure forecasting, revenue modelling, planning, and commercial recommendations are accurate and progressive.

Requirements

HYBRID: At least 2 days a week in our office in Maidstone, Kent
Complete relevant Google exams (including GA4) and platform certifications annually.

Benefits

Salary: £60k+ DOE
Work/Life Balance: Flexible working, 4-day work week, and hybrid working available.
Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and slow down between Christmas and NY.
Healthcare: Private Healthcare from Vitality.
Breakfast Club and healthy snacks
Weekly Wellbeing Sessions
Access to trained Mental Health First Aiders (MHFA)
Lunch & Learn and Brunch & Learn sessions
Internal and external training opportunities
Endometriosis Friendly Employer
Career Progression
Agency Partnerships

Reflect Digital

4.2 Glassdoor

We are part of The Human First Collective, alongside LAB and Aspiration Digital.Reflect Digital is the digital marketing agency your customers will thank you for hiring.Putting our client’s customers first, we partner with ambitious global brands across eCommerce, travel, property, and charity sectors, helping them move towards true customer centricity. By leveraging human insights and psychological nudges, we optimise strategies to unleash digital performance, drive revenue growth, and deliver exceptional customer experiences.We understand that end-customers don’t care which channel delivers their solution. Success comes from delivering the right message, at the right time, in the right place, with enough trust and relationship built to drive action or conversion. A deeper understanding of your customer’s journeys, drivers, and motivations is essential to achieving exponential growth.Since our founding in 2011, we’ve been recognised with numerous awards, including Employer of the Year and Best Integrated Campaign 2022 with Nido Student, reflecting our commitment to both our team and to delivering truly strategic campaigns for our clients.Our expertise includes:Human Behaviour, Search Marketing, Marketing Strategy, Paid Media, Paid Social, Customer Experience, SEO, Digital PR, and Creative Design.

Founded in 2011

Maidstone, England, GBR

54 employees (34 in marketing)

www.reflectdigital.co.uk

74% recommend to a friend