VP, Growth Marketing (m/f/d)

Responsibilities

• Hold full accountability for forecasting, maturing, and growing the €10M+ ARR direct digital sales channel.
• Manage the global Marketing budget allocation, ensuring spend is allocated accordingly and appropriately to enable achievement of key deliverables within the agreed fiscal remit.
• Establish commercial KPIs and continuously audit funnel performance to maximize revenue velocity.
• Direct the global performance marketing and campaign functions, maintaining absolute oversight of acquisition spend, bid optimization strategies, and capital allocation across new customer acquisition, Account-Based Marketing (ABM), and customer base retention campaigns.
• Establish the content-driven search frameworks across international markets, utilizing advanced SEO and GEO strategies to capture multi-regional demand.
• Govern the global web properties as high-converting commercial landing destinations, overseeing continuous structured testing, user journey validation, and funnel experimentation to drive incremental revenue lift from digital traffic.
• Deliver organic communication and influencer outreach strategies across global channels (targeting a base of 1M+ followers) to drive professional brand equity within the Chaos primary audience segments (architects, designers, and creative studios).
• Set the strategic objectives for the company’s event presence, determining event selection, tradeshow presence, and owned brand experiences to optimize regional commercial returns.
• Lead, scale, and manage a matrixed organization of 20+ marketing professionals across five dedicated functional sub-teams. Focuses on leadership succession planning, capability building, and fostering an outcome-driven operational culture.