Viral Marketing Assistant

London, UK (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

Job Summary

Own day-to-day viral activity for campaigns by collaborating with artists and creators to surface moments that spark conversation, while building and expanding a micro-creator network and measuring impact to inform faster, smarter experiments.

  • Viral Momentum: Drive rapid ideation and execution across creator-driven campaigns.
  • Network Stewardship: Grow and manage burner and micro-creator networks for broader reach.
  • Performance Feedback: Track campaign results and share learnings to inform future activations.

Job Description

Responsibilities

  • Support viral activity across campaigns, collaborating with artists and creators to test ideas and help create moments audiences want to talk about and share.
  • Work with viral marketing managers to support day-to-day delivery of viral campaigns across artists.
  • Support creator campaigns (research, casting, outreach, budgeting).
  • Manage burner and fan accounts (content ideation, editing, posting, community management).
  • Assist in maintaining and growing the label’s burner network.
  • Help build the label’s micro-creator network.
  • Support in tracking campaign performance for reporting.
  • Research new trends, platform shifts, and viral formats, bringing fresh ideas to the team. Stay close to fan culture, flagging early signals that could spark viral moments.
  • Coordinate with artists, managers and internal teams as needed (scheduling meetings, brainstorms etc.).
  • Support with campaign admin (POs, budget tracking, whitelisting, takedowns etc.).

Requirements

  • Deeply tapped into internet culture, trends, creators and emerging platforms
  • Naturally curious and excited by experimentation, new formats and disruptive ideas
  • Confident moving quickly and reacting to online moments in real time
  • Creative thinker with strong instincts for what can cut through and spark conversation
  • Comfortable taking ownership and running with ideas independently
  • Highly collaborative and able to work across creators, artists and wider campaign teams
  • Resilient, adaptable and motivated by finding new ways to drive visibility and impact
  • This position requires a minimum of 4 days per week in the office.

Preferred

  • iPhone video shooting skills
  • CapCut editing skills
  • Good caption writing skills
Warner Music Australia logo

Warner Music Australia

At Warner Music Australasia, we aim to be the best at taking our local artists global, and making global artists local. We are a visionary and passionate team of music enthusiasts who are guided by our values of curiosity, respect, ambition, and authenticity every single day. Our goal is to be the label of choice for the most ambitious and talented ANZ artists, and our diverse roster includes Budjerah, Carla Wehbe, Day1, Harper Finn, Jessica Mauboy, John Williamson, Kita Alexander, Oliver Cronin, Thelma Plum and many more. We understand that every artist and label partner is as unique as every music fan and so are committed to listening to and providing a tailored label approach to each artist that adds value, and makes a positive impact on the industry and the wider community.Warner Music Group is home to some of the most well-known record labels in the industry, including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and Warner/Chappell Music, one of the world’s leading music publishers with a catalogue of more than one million copyrights worldwide.Our Sydney office is situated on the Nura aka land, traditionally the Gadigal people of the Eora nation were custodians of, and our Melbourne office operates on Wurundjeri Woi Wurrung country. As a company, we aspire to lead the way in opportunities for all in the music industry. We believe that music has the power to change lives, and we are committed to providing a visionary and passionate approach to working with our staff, artists and label partners.Find us on: Twitter: @WarnerMusicAUFacebook: @WarnerMusicAU Instagram: @warnermusicaustraliaYouTube: @WarnerMusicAUTikTok: @warnermusicaustralia

Pyrmont, New South Wales, AUS
78 employees (36 in marketing)

Marketing Team

Marketing Team Size
28 (36% of company)

Traffic Signals

Monthly Visitors
121.5K
Traffic Source Mix
Search
59.4%
Direct
19.4%
Referral
6.8%
Social
5.8%

Headcount Trend

Current headcount: ~79
Warner Music Australia logo

Viral Marketing Assistant

Warner Music Australia · London, UK · Hybrid