Vice President, GTM Strategy - e-Invoicing, AP & AR Solutions

London, UK (On-site)

Salary Not AvailableDirector/ExecutiveOther

Posted 1 month ago

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Job Summary

Own the GTM engine for e-Invoicing AP/AR and Pay+ across IVA 2.0, turning product roadmap into revenue with cross-functional alignment for adoption and monetization.

  • Growth Infrastructure: Build the GTM strategy and sales plays for IVA 2.0 across e-Invoicing, AP, AR, and Pay+.
  • Cross-Functional Leadership: Align Product, Sales, Marketing, and CS to execute the product roadmap and commercial plays.
  • Market Positioning and Activation: Own competitive positioning, sales enablement, customer activation, and network monetization for compliant AP/AR automation.

Job Description

Responsibilities

  • Architect GTM strategy for e-Invoicing, AP, and AR solutions (InvoiceAgility IVA 2.0) and Pay+ platforms.
  • Define plays, shape motions, build commercial frameworks, and ensure customer-facing teams are equipped to drive adoption, retention, and revenue growth across InvoiceAgility with a focus on our e-Invoicing compliance solutions.
  • Own the end-to-end commercial success of our compliant AP & AR automation solutions—from competitive positioning and sales enablement through to customer activation and network monetization.
  • Be the strategic connective tissue between Product, Sales, Marketing, and Customer Success; ensure go-to-market execution matches the ambition of our product roadmap.
  • Demonstrate urgency, design solutions, and rally the organization to execute; operate cross-functionally with high visibility; potential to evolve into people leadership.

Requirements

  • experience blending product marketing, sales strategy, and e-Invoicing domain expertise
  • ability to present to the Board on our compliant AP & AR market strategy and to design the regional sales play for IVA 2.0 adoption
  • blend of product marketing, sales strategy, and e-Invoicing domain expertise
  • cross-functional leadership and coordination between Product, Sales, Marketing, and Customer Success
Tungsten Automation logo

Tungsten Automation

Tungsten Automation, formerly Kofax, is the global leader in intelligent workflow automation solutions with a trusted legacy of 40 years, with a team of 2,200 employees in 32 countries, serving 25,000+ global customers. Our commitment to innovation and customer success has earned us industry recognition, including being named a Leader in IA and IDP by Everest Group and Process Orchestration by Forrester. We are trusted to help businesses gain unprecedented efficiencies and reduce costs through workflow automations that will propel their businesses into the future.

Founded in 1985
Irvine, California, USA
1.4K employees (59 in marketing)

Traffic Signals

Monthly Visitors
239.4K
Monthly Google Ads Budget
$107.3K
Traffic Source Mix
Search
51.8%
Direct
37.8%
Referral
7.3%
Social
2.1%
Paid
0.9%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
54 (4% of company)
Median Career Experience
21 years
Median Tenure
3.3 years

Funding

Total Funding
$11.5M
Last Raise
$1.9M
Undisclosed, 2 years ago

Funding History

  • Jan 2024
    Undisclosed
  • Jan 2022
    Undisclosed
  • Jan 2015
    Post IPO Equity • $1.9M

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