Responsibilities

• Develop social-first creative work that earns attention, drives conversation, and delivers measurable business impact
• Partner with a robust social strategy and intelligence team to turn cultural signals, audience data, and trend velocity into breakthrough creative
• Lead culturally literate storytelling rooted in subcommunities, comment sections, and creator culture
• Push brands to show up with purpose, not just presence
• Stay ahead of algorithm shifts, platform updates, and emerging creator behaviors
• Challenge traditional campaign models—thinking in moments, series, drops, and community-driven formats
• Manage, mentor, and help grow a small team of creators and social-first creatives
• Lead teams’ conceptual and strategic thinking across multiple platforms
• Build relationships with agency capabilities including strategy, media, data and analytics and tech
• Appreciate and advocate for craft across capabilities, including production and tech

Requirements

• Four-year degree and 5-7 years of experience as a creative director, with specific expertise in social media creative
• You have managed and scaled teams of creatives with hybrid expertise from art directors, copywriters, editors to makers and creators.
• Experience in the automotive industry with work samples to show for it.
• You have a clear POV on what makes for standout creative in the social feed that you could confidently share with Fortune 500 CMOs
• You’re excited and inspired by the world of social media - the first to share among colleagues and friends the latest trends, effects, tracks, etc. on TikTok
• You’re obsessed with internet culture, the latest memes and trends, online subcultures and communities
• You’re a storyteller who can create captivating insights that range from educational to aspirational and everything in between
• Have a skillset for and are interested in content creation on social. You have a hands-on, get it done, make cool sh*t mentality
• You have vast experience working with creators and influencers
• Collaborative and a team player

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.