Responsibilities

• Lead the international strategy and cross-functional delivery for the VELYS Spine Platform, shaping market access and launch readiness to meet the Business Plan.
• Align with Spine product, HEMA, Regulatory and Clinical teams to accelerate market access and launch in top markets.
• Define the Clinical and Health Economic evidence strategy with Spine Platform Teams, HEMA, Medical Affairs and Clinical to support new technology and procedural solutions.
• Develop organizational design recommendations to support the VELYS Spine Technology platform and ensure scalable implementation.
• Represent International needs in product pipeline discussions with global marketing, R&D and Supply Chain teams to influence roadmap and timing.
• Coordinate with Supply Chain to ensure IBP alignment with defined launch plans and regional execution.
• Maintain and grow relationships with KOLs for each Technology platform and partner with Regional Spine teams for rollout planning.
• Support Lighthouse Centre strategy and education planning in line with launch objectives.
• Collaborate with EMEA, APAC & LATAM Commercial Leaders and markets to drive regional deployment and adoption across the portfolio.
• Work with Professional Education and Commercial Education teams to ensure education plans support technology launches.
• Champion Health Care Compliance, Quality & Safety principles across the organization and ensure ethical governance in marketing activities.
• Oversee budgeting, resource allocation, communications, and public relations plans to support strategic initiatives and timely execution.

Requirements

• BA/BS required; MBA preferred
• Deep expertise in Orthopedics; ideally in Spine
• Experience within Clinical technology solutions, Digital products and Capital systems
• Marketing experience 5+ years
• Global or regional experience preferred
• Market development or value/demand creation through experience with customer and market insights or through experience in marketing or other critical functions (e.g., sales, operations, R&D, finance, business development, etc.)

Preferred

• A digitally savvy marketeer that is technologically curious
• Drive for results—set the pace for the team to deliver stretch initiatives
• Strategic orientation—develop strategic insight in the business