Trade Marketing Manager

Responsibilities

• Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation
• Development/understanding of Global and Local Category best practices and transfer knowledge to Sales for implementation. Transfer Local Category success to Global Teams
• Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs in accordance with category success models
• Recommend efficient and effective pricing and promotion strategies in accordance with category success models
• Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution, 4Ps gap analysis and development of specific plans for corrective action
• Champion NPD market entry and execution. Includes tracking and analysing 4Ps in-market implementation
• Develop and present Market/Consumer/Category trends to key Customers and understand competitors’ 4P strategy
• Uses a range of data sources to understand market trends, competition, customer strategy, and brand strategy
• Development of trade spend guidelines, performs top-line allocations, reviews and authorises field trade spend
• Helps develop national and/or local account-specific promotional programs/key events

Requirements

• Degree calibre with Sales or Trade Marketing background, with strong category management experience within FMCG
• Demonstrable commercial acumen and good understanding of the Customer Management Process
• Ability to analyse large volumes of complex information, interpret this and use it to construct straightforward plans
• Confident in communicating and influencing at all levels of the organisation, with a desire and ambition to succeed
• Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data) with advanced excel and technology skills

Preferred

• Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.