H&H Group | B Corp™

TikTok Social Media Content and Commerce Specialist UK

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own TikTok content strategy and social commerce for a global brand, driving engaging short-form video, trend-driven content, creator co-creation, and performance analytics to boost reach, CTR, and sales.

  • Content & Strategy: lead calendar, trend-adaptive video creation, and brand-aligned storytelling across TikTok.
  • Commerce Integration: embed shopping features and optimize for conversions with collaboration with ecommerce teams.
  • Community & Analytics: manage engagement, measure performance, and iterate content with data-driven insights.

Job Description

Responsibilities

  • Content Creation & Strategy
  • Develop and execute a content calendar tailored to TikTok trends and audience preferences.
  • Produce engaging and high-quality short-form video content that aligns with brand voice and objectives.
  • Monitor TikTok trends, hashtags, and algorithm changes to ensure content remains relevant and impactful.
  • Collaborate with influencers and creators to co-create content that resonates with target demographics.
  • Social Commerce Execution
  • Integrate e-commerce strategies into TikTok content, utilizing features like TikTok Shop, product links, and live streaming commerce.
  • Track the performance of commerce-related content and optimize for click-through rates, conversions, and sales.
  • Work with the e-commerce team to ensure seamless alignment of product promotions and availability.
  • Community Engagement
  • Actively manage TikTok community interactions, including responding to comments, DMs, and user-generated content.
  • Foster a strong connection with followers to build a loyal and engaged community.
  • Analytics & Reporting
  • Analyse TikTok performance metrics, including reach, engagement, video views, and commerce conversions.
  • Provide regular reports and insights to inform strategy adjustments.
  • Experiment with different content formats and commerce tactics to continuously optimize performance.