Responsibilities

• Develop innovative and engaging short-form videos tailored for TikTok, aligning with brand identity and target audience preferences
• Stay up-to-date with the latest TikTok trends, challenges, and platform features to optimise content reach and engagement
• Collaborate with the marketing team to plan content calendars and campaign strategies
• Manage and grow our social media presence by interacting with followers and responding to comments in a professional manner
• Analyse performance metrics to assess content effectiveness and adjust strategies accordingly
• Assist in creating supplementary content for other social media platforms as needed
• Maintain consistency in posting schedules to maximise audience engagement

Requirements

• Proven experience in social media management, particularly on TikTok
• Strong understanding of public relations principles and how they apply to digital content creation
• Excellent storytelling skills with the ability to craft compelling narratives within short videos
• Proficiency in video editing software and tools is desirable but not essential
• Creative flair with an eye for visual aesthetics and trending themes
• Ability to work independently, manage time effectively, and meet deadlines
• Strong communication skills and the ability to adapt tone and style for different audiences