Senior Marketing Manager
Repower Initiative
UK (Remote)
In-housePart-timeSenior level
4 hrs ago
Strategist
Bath, Bath and North East Somerset, UK (Hybrid)
Salary Not AvailableMid Level2+ years expFull time
Posted 5 months ago
Job Summary
Own strategic development for cycling brands, driving positioning, creative/PR plans, and insight-led campaigns with measurable impact.
- Strategy ownership: define positioning and cross-channel plans feeding into brand, PR, and media workstreams.
- Insight and briefing: partner with research and networks to surface audience-driven recommendations and guide creative briefs.
- Collaboration and evolution: draft discipline briefs, align teams, and expand the strategic toolbox with robust measurement.
Job Description
Own strategic development for cycling brands, driving positioning, creative/PR plans, and insight-led campaigns with measurable impact.
- Strategy and planning. Support strategy and planning on key accounts and develop new communications plans for a wide range of cycling brands, feeding into brand positioning, creative campaigns, PR, and media plans.
- Insight development. Tap into our research team, unique data sets and expert network to uncover insights into audiences and markets that guide strategic recommendations.
- Briefing and collaboration. Take an active role in developing new creative, PR, media, and social plans. You will write and deliver discipline-specific briefs and help teams from different disciplines collaborate to create combined solutions.
- Effectiveness and evolution. Establish measures for effectiveness and coordinate analysis for your campaigns. You will also support the Head of Strategy & Research in evolving and adding to our "strategic toolbox".
We believe in the power of collaborating in person to build stronger connections, so we’re looking for team members able to work four days per week in our Bath, UK offices.
SHIFT Active Media
SHIFT Active Media, Data Driven Marketing Experts For Cycling And The Great Outdoors 🚴🏼♀️ 🏔️ 🌲 Data | Consultancy | MarketingOur multi-skilled, multi-talented team blends decades of cycling expertise and international media relationships, with blue chip agency experience and knowhow. Our work is powered by unique research, unrivalled market intelligence and genuine passion for all things bikes and the great outdoors. It’s this combination that made us the agency partner of choice for Rapha, Zwift, fizik, YT, Brompton, Kask and many other fantastic cycling and outdoor brands.
Marketing Team
Marketing Team Size
18 (50% of company)
Traffic Signals
Monthly Visitors
5.2K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
54.5%
Direct
32.8%
Referral
6.3%
Social
5.6%
Paid
0.7%
Headcount Trend
Current headcount: ~36
News about SHIFT Active Media
Links
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