Own end-to-end multichannel marketing delivery focused on data‑driven growth, spanning strategy, campaign planning, paid media, content creation, and performance analytics to hit ROI targets.

• Growth Strategy: Plan and execute cross‑channel campaigns with clear objectives and KPIs.
• Market Insights: Conduct market research, audience profiling, and competitor analysis to identify opportunities and gaps.
• Campaign Planning: Build and deliver structured campaign plans with timelines and measurable KPIs.
• Performance Review: Review and analyse past performance to inform continuous improvement.
• PPC Management: Plan, build, and optimise PPC campaigns across Meta, Google, YouTube, and other paid channels.
• Optimization: Monitor campaign performance and adjust targeting, creatives, and budgets for best ROI.
• Reporting: Produce performance reports including CPL, CPA, CTR, impressions, reach, and conversions.
• Testing: Implement A/B testing across ads, audiences, landing pages, and creative formats.
• Creative Production: Create high‑quality social graphics, print assets, display ads, and visuals using Adobe Creative Cloud and Canva.
• Brand Consistency: Maintain and evolve brand assets to ensure consistent application across campaigns and content.