Responsibilities

• Direct and execute our 2027 social strategy, aligning platform KPIs directly with commercial targets to hit our revenue goal.
• Directly line manage and develop our social team, fostering a culture of high performance and continuous learning.
• Partner closely with Partnerships to identify, pitch, close, and execute high-value sponsored content packages for retail partners.
• Direct the social media budget with precision, ensuring maximum ROI across paid and organic efforts while acting as the primary point of contact for leadership.
• Regularly report back to the business on social commercial performance, engagement metrics, and campaign ROI, translating complex data into actionable insights.
• Define and execute a bespoke strategy across our core platforms (Instagram, TikTok, Facebook), keeping our audience engaged while maintaining our target engagement rate.
• Guide our new Content Lead on launching and establishing our strategic presence on YouTube and Reddit to boost search and AI discovery.
• Oversee our influencer strategy, creator operations, and contract negotiations, collaborating with PR to amplify brand reach and sentiment.
• Maintain a robust social media crisis management framework to protect brand reputation in a fast-moving digital environment.
• Collaborate with Partnerships and Marketing teams to build a cohesive social calendar that supports retail partners across key sectors.

Requirements

• Experience: 5–7 years of social media experience in-house or agency, with a proven track record of team management and strategy execution.
• Commercial Mindset: Strong commercial awareness; you understand how social media drives brand reach, customer acquisition, and direct ad revenue.
• Hands-On Video Creator: Comfortable both behind and in front of the camera, with strong mobile-first video editing skills (hooks, pacing, Reels/TikTok formats).
• Leadership & Collaboration: Experience managing direct reports and budget allocation while working cross-functionally with Sales, Design, and Marketing.
• Influencer & Paid Awareness: Strong working knowledge of creator management/negotiations, plus a foundational understanding of paid social performance drivers.

Benefits

• The flexibility to get that perfect work/life balance with hybrid working - especially when balancing work with family or personal commitments.
• A supportive, inclusive culture; we care about each other, our customers and our planet
• Two uninterrupted hours a week dedicated to your personal development
• Pension, with employer contributions up to 8%
• Subsidised gym membership
• Private medical insurance
• Employee Assistance Programme
• Free lunch from JustEat for Business when you’re in the office
• Regular social events
• 16 hours volunteering time per year along with donation matching