Responsibilities

• Campaign Planning + Activation
• Leverage knowledge of HR, talent management, and workforce learning trends to develop localized messaging for target audiences.
• Partner closely with global audience marketing leads to execute assigned marketing activities for priority audiences and accounts, ensuring alignment with global strategy, sales priorities, and local market requirements.
• Cross-Functional Collaboration & Stakeholder Engagement
• Coordinate with global marketing teams and regional stakeholders to adapt global campaign plans for local market needs and support effective execution.
• Contribute to team best practices by sharing learnings and insights from campaign performance
• Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.
• Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
• Performance Measurement & Optimization
• Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.

Requirements

• Proven experience in B2B marketing, demand generation, or account-based marketing
• Demonstrated experience executing successful B2B marketing campaigns
• Experience working closely with sales teams to build alignment.
• Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution.
• Analytical mindset, with the ability to track performance, interpret results, and recommend optimizations.
• Ability to proactively manage multiple projects and deliver high-quality work with limited supervision
• Working knowledge of marketing platforms such as Salesforce, HubSpot, Demandbase, or similar
• Experience executing integrated, multi-channel marketing programs that leverage digital, direct mail, executive events, paid media, content personalization and other relevant channels.

Preferred

• Additional languages a plus
• Experience activating B2B events (industry events, roundtables, etc.) a plus
• Industry experience or knowledge of enterprise HR, talent management, workforce learning, or related fields, with experience marketing to enterprise audiences