Spark.Fi - Marketing Lead

Responsibilities

• As Marketing Lead, you will own the execution of Spark's marketing initiatives, from content and PR to social distribution, KOL relationships, partnerships, and events.
• This is a hands-on marketing role, not primarily a project management position. You will be expected to understand Spark's products, identify the right audiences and distribution channels, create compelling content, and turn ideas into executed campaigns.
• You'll work across Web3-native communities and more traditional financial audiences, with a particular focus on reaching high-value crypto participants, including whales, investors, ecosystem partners, and influential industry voices.
• Key Responsibilities
• 1. Content & Narrative Develop and execute content strategies that communicate Spark's products, value proposition, and broader ecosystem vision.
• Write and oversee high-quality blog posts, articles, announcements, press releases, and other marketing materials.
• Translate complex DeFi and financial concepts into compelling narratives for both crypto-native and broader audiences.
• Identify relevant industry narratives, trends, and opportunities that Spark can credibly contribute to.
• Maintain consistency in messaging across channels and campaigns.
• 2. Distribution & Audience Growth Own the distribution strategy for Spark's content and marketing initiatives.

Requirements

• 5–8+ years of marketing experience, ideally with substantial exposure to crypto, Web3, DeFi, or financial technology.
• Strong understanding of the crypto ecosystem, its audiences, communities, distribution channels, and media landscape.
• Excellent writing and storytelling skills, with the ability to communicate complex products clearly and persuasively.
• A proven ability to execute marketing initiatives independently rather than relying exclusively on agencies or project management.
• Experience working with KOLs, influencers, PR agencies, media outlets, and external marketing partners.
• Experience developing and executing content, social distribution, partnerships, and event-based marketing initiatives.
• A data-driven approach to campaign measurement, audience growth, and channel optimization.
• Strong organizational skills and the ability to manage several initiatives simultaneously.
• The ability to understand a product deeply and translate its technical and commercial value into effective marketing.

Preferred

• Particularly Valuable Experience: Experience marketing DeFi protocols, stablecoins, lending markets, yield products, or other onchain financial infrastructure.
• Existing relationships with crypto media, KOLs, influencers, and ecosystem partners.
• Experience targeting high-value crypto users and investors rather than focusing exclusively on broad social media engagement.
• Experience working in lean teams where speed, autonomy, and direct execution are essential.
• Familiarity with both crypto-native audiences and traditional finance or institutional audiences.
• APAC & Greater China — A Significant Plus
• Knowledge of the Asia-Pacific crypto market would be particularly valuable, especially experience with Hong Kong and Singapore's crypto and financial ecosystems, Chinese and Greater China media, communities, and distribution channels, Regional KOL networks and industry relationships, Cultural nuances, communication styles, and business etiquette when engaging APAC audiences.