Social Media Strategist

London, UK (Hybrid)

£40K/yr – £45K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own social strategy and content cadence for Bio&Me across Meta and TikTok with a bias toward paid, drive test-and-learn experiments, and turn data into action while protecting brand voice.

  • Own paid and organic social across Meta and TikTok, driving scale and commercial impact.
  • Coordinate daily content calendar and brand presence with founders and agency partners.
  • Run test-and-learn experiments and translate performance data into decisions.

Job Description

Responsibilities

  • Lead paid and organic social strategy across Meta and TikTok - channel strategy, agency briefs, performance accountability
  • Own the content calendar and shape how Bio&Me shows up online every day
  • Work as a creative double-act with founders, brand manager, and agency partners
  • Run test-and-learn experiments to find what drives scale and commercial impact
  • Analyse and report on performance across channels - turning data into clear action
  • Guide community engagement and protect brand voice across every interaction

Requirements

  • Experience in social media strategy with hands-on ownership of paid and organic (paid is essential)
  • Proven experience running and optimising paid campaigns on Meta and TikTok
  • Sharp analytical skills and confidence making data-driven decisions
  • Strong creative judgement and the ability to give feedback that lands
  • The hustle and adaptability to thrive in a fast-moving start-up environment

Preferred

  • FMCG, DTC, or health & wellness brand experience a bonus - but not a dealbreaker

Benefits

  • Vitality Health Insurance
  • 25 days annual leave + bank holidays + your birthday off (+ an extra day off for every year you work for us, up to your fourth year)
  • Up to four weeks remote working per year
  • Yearly bonus based on results
  • Share options
  • Opportunities to contribute to exciting marketing campaigns and product launches
  • Potential for career growth within the marketing department (and beyond!)
  • & so much more!
Bio&Me I B Corp logo

Bio&Me I B Corp

Founded by Dr. Megan Rossi (BSc, PhD, RD), Bio&Me makes good gut health deliciously easy with no added sugar granolas, porridges & mueslis, packed with up to 15 diverse plant foods and a selection of kefir yoghurts fermented with 18 different culture strains, totalling billions of live & active cultures per pot. Keeping your gut healthy isn’t rocket science – it’s gut science. Tasty. Gut. Science. And we’ve done all the hard work for you, as Dr. Megan has figured out the perfect recipes, which are so tasty that you’ll want to eat them every day - just what your gut needs.

Founded in 2019
GBR
27 employees (5 in marketing)

Traffic Signals

Monthly Visitors
9.2K
Traffic Source Mix
Search
54.7%
Direct
35.8%
Referral
5.5%
Social
3.1%
Paid
0.8%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
5 (19% of company)

Funding

Total Funding
$1.8M
Last Raise
$1.8M
Non Equity Assistance, 2 years ago

Funding History

  • Feb 2024
    Non Equity Assistance
  • Mar 2022
    Angel • $1.8M
  • Feb 2021
    Angel