Responsibilities

• Develop and implement comprehensive social media strategies across various platforms to increase brand awareness and engagement.
• Create, curate, and manage engaging content including text, images, videos, and other multimedia formats.
• Monitor social media channels for trends, feedback, and conversations relevant to the organisation’s brand.
• Manage online reputation through effective public relations initiatives and community engagement.
• Analyse performance metrics of social media campaigns and adjust strategies accordingly to optimise results.
• Collaborate with internal teams to ensure consistent branding and messaging across all marketing channels.
• Organise promotional events or campaigns to support organisational objectives.
• Maintain an up-to-date understanding of digital marketing trends and emerging social media tools.

Requirements

• Proven experience in social media management and digital marketing.
• Strong understanding of public relations principles and practices.
• Excellent written and verbal communication skills with an eye for detail.
• Ability to develop creative content tailored to different audiences and platforms.
• Proficiency in analytics tools to measure campaign performance.
• Organised with the ability to manage multiple projects simultaneously under tight deadlines.
• A proactive attitude with a passion for innovation in marketing strategies.

Preferred

• Relevant qualifications or prior experience in marketing, communications, or related fields are desirable but not essential.