Responsibilities

• Create relevant content, BTS and creatives to transcend across all marketing platforms.
• Confident with engaging in front facing campaigns for both brands to run across Facebook, instagram and TikTok.
• Help with running and executing marketing campaigns across all online platforms, including creating content, editing imagery, copywriting and reporting on analytics.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Support the remote Marketing Manager on day-to-day tasks.
• Increase brand awareness, engagement on social media and direct traffic to our website.
• Collaborate with cross-functional teams, such as content creators, designers, and data analysts, to ensure consistent brand messaging and alignment across marketing channels.
• Stay up to date with industry trends, best practices, and emerging technologies in digital marketing and automation, and recommend innovative strategies for continuous growth.
• Merchandising and reporting of the website on a weekly basis to align with marketing calendars.
• Content Creation + Copy Creation.

Requirements

• 1 Years experience in a similar role with strong knowledge and understanding
• Self-starter and able to use your initiative
• An eye for what works aesthetically on social media and how people are adopting specific trends and formats
• Skill in creating social media graphics using Canva or Photoshop, video editing for short-form content in your preferred software
• The ability to create engaging and information copy that is seo targeted.
• Experience creating and optimising content for Instagram, Facebook, and YouTube
• Keen interest in social media trends, you will be required to research the latest features across channels
• The ability to understand and immerse yourself in the brand to understand the audience we are reaching
• An understanding of key social media metrics that determine the success of the content and the ability to use that data to inform some creative direction
• Excellent design skills and agility in quick content creation - adapting to new platform features and trends

Preferred

• Diploma of Higher Education (preferred)