Responsibilities

• Support the planning and execution of TikTok Shop UK's owned social media campaigns across key marketing moments.
• Manage social media content calendars, publishing schedules, and campaign timelines.
• Coordinate with internal teams, creators, agencies, and designers to deliver high-quality content on time.
• Assist in developing and localising social media content for campaigns, product launches, and seasonal events.
• Monitor content performance, track key metrics, and prepare campaign reports with actionable insights.
• Manage marketing assets and ensure timely delivery of campaign materials.
• Stay up to date with TikTok trends, platform features, and competitor activities to identify content opportunities.
• Support day-to-day social media operations and cross-functional project coordination.

Requirements

• Over 2 years of experience in social media, digital marketing, content marketing, or a related field.
• Strong understanding of TikTok and major social media platforms.
• Proven experience managing social media campaigns and coordinating multiple stakeholders.
• Excellent project management, organisational, and communication skills.
• Strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Experience working with creators, agencies, or influencer marketing is preferred.
• Analytical mindset with experience tracking campaign performance and translating insights into recommendations.

Preferred

• Proficiency in Microsoft Office/Google Workspace; experience with social media management or analytics tools is a plus.