Responsibilities

• Develop and optimize traffic allocation strategies across TikTok Shop campaigns, channels, and business priorities to maximize GMV growth and traffic efficiency.
• Configure and manage platform traffic resources including homepage placements, campaign entry points, recommendation modules, live traffic support, and content distribution mechanisms.
• Partner with campaign, category, product, creator operations, and growth teams to support major platform campaigns, seasonal events, and brand activations.
• Monitor key traffic metrics including CTR, CVR, ROI, traffic efficiency, retention, and user engagement; identify issues and drive continuous optimization.
• Conduct in-depth data analysis to evaluate traffic performance, user behavior, and conversion funnels, translating insights into actionable operational strategies.
• Support A/B testing initiatives and traffic experiments to validate optimization opportunities and improve business performance.

Requirements

• Bachelor’s degree or above in Business, Economics, Data Analytics, Marketing, E-commerce, Engineering, or related fields.
• 2+ years of experience in traffic operations, growth strategy, e-commerce operations, platform strategy, digital marketing, or related functions, preferably within internet or platform companies.
• Strong analytical skills with proficiency in interpreting large datasets and identifying actionable business insights.

Preferred

• Familiarity with recommendation systems, traffic allocation logic, content ecosystems, or e-commerce growth mechanisms is highly preferred.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong ownership mindset with the ability to manage multiple projects simultaneously.