Responsibilities

• Plan, create, and publish high-quality and engaging content across Instagram, TikTok, YouTube, Facebook, Linkedin, Strava etc tailored to each platform's format and audience.
• Develop thumb-stopping short-form video content (Reels, TikToks, YouTube Shorts) that showcases our deals, brand partners, and sporting lifestyle.
• Manage the social content calendar, ensuring consistent posting cadence and alignment with campaign and trading priorities.
• Source, brief, and collaborate with freelance content creators, photographers, and videographers when required.
• Write compelling copy, captions, and calls-to-action that reflect the SportPursuit tone of voice.
• Leverage AI content tools (e.g. generative image platforms, AI video editors, copywriting assistants) to scale content output and experiment with new creative formats, while maintaining brand quality and authenticity.
• Develop and own the social media strategy, rooted in SportPursuit's brand values: accessibility, passion for sport, and outstanding value.
• Ensure all content aligns with the marketing strategy to support member acquisition, deal engagement, and retention, while demonstrating the ability to identify and leverage content that truly drives engagement within our sport community.
• Collaborate with the Head of Marketing to integrate social into broader campaigns, product launches, and seasonal moments (e.g. Tour de France, ski season, summer running events).
• Stay ahead of platform trends, algorithm changes, and competitor activity, proactively identifying opportunities to grow reach and engagement.

Requirements

• 2–4 years of hands-on social media experience, ideally within a sport, outdoor or fitness
• Proven track record of growing social accounts and hitting measurable KPIs (reach, engagement, follower growth).
• Expert working knowledge of Instagram, TikTok, and YouTube - including Reels, Stories, Shorts, and live features.
• Strong images and video creation and editing skills, with confidence in tools such as Photoshop/Illustrator, CapCut, Adobe Premiere Rush, or similar.
• Excellent written communication and copywriting skills in English; confident writing in a brand voice.
• Practical experience using AI tools to support content creation - whether for copywriting, image generation, video editing, or ideation - and a curiosity to keep up with this fast-moving space.
• Working knowledge of paid social boosting - understanding how organic content feeds into performance marketing and experience collaborating with a Paid or Performance Marketing team.
• Analytical mindset - comfortable with native platform analytics and able to translate data into clear actions.
• Highly organised with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• A genuine passion for sport and an understanding of sporting culture.

Preferred

• - Experience working for or with an off-price, flash-sale, or e-commerce retailer - understanding the urgency-led commercial model is a significant advantage.
• - French language skills or experience working cross-culturally with French-speaking teams.
• - Experience managing influencer programmes and creator partnerships.
• - Familiarity with social scheduling tools (e.g. Sprout Social, Later, Hootsuite) and social listening platforms.
• - Photography / Video skills or experience directing on-location content shoots.
• - Knowledge of additional platforms such as Strava for niche sporting communities.

Benefits

• - Competitive salary, benchmarked to London market rates.
• - Hybrid working - split between our London or Montpellier office and home, with occasional travel to our French team.
• - Generous staff discount across SportPursuit and Private Sport Shop.
• - Access to exclusive brand partner offers and kit - because we want you to live and breathe sport.
• - 25 days' annual leave plus bank holidays.
• - A collaborative, sports-obsessed team that cares deeply about doing great work.
• - Real opportunity to shape the social media strategy for a category-leading European brand.