Responsibilities

• Integrated Campaign Planning: Develop and manage monthly and quarterly social media content calendars aligned with key milestones, including new vehicle launches, OTA updates, brand campaigns, and cultural/social trends.
• Content Matrix Balancing: Strategically balance content distribution across multiple pillars, including brand values, advanced technology, product highlights, user stories, and lifestyle aesthetics to build a multi-dimensional brand image.
• Influencer Matrix Building: Establish, maintain, and expand a robust matrix and pipeline of content creators (KOLs/KOCs). Screen and segment partners precisely based on varying campaign themes.
• End-to-End Co-Creation: Lead deep co-creation projects with top-tier influencers. Manage the entire workflow from initial content ideation and production/shooting execution to distribution and amplification. Establish a comprehensive framework to evaluate co-creation performance.
• Algorithm & Platform Research: Continuously monitor and analyze European social media platforms (such as Instagram, TikTok, YouTube, X, etc.) regarding their unique dynamics, user behaviors, and recommendation algorithms.
• Search Intent Capture: Capitalize on trending topics and utilize granular optimization techniques (e.g., SEO, keyword pinning, comment section management) to systematically capture users' active organic search intent.
• Performance Dashboards: Build, maintain, and optimize data dashboards to track influencer partnerships and campaign effectiveness.
• ROI Optimization: Closely monitor core metrics including CPM, engagement rates, Cost-Per-Lead (CPL), and Search Index growth. Leverage data-driven insights to boost brand exposure while driving down user acquisition costs.
• Define a high-value audience targeting approach focused on luxury consumers, performance enthusiasts, HNW/UHNW prospects, automotive collectors, and culturally influential communities.
• Build a creator and expert ecosystem beyond mass-market influencers, including luxury experts, automotive journalists, engineers, designers, collectors, founders, and credible niche voices.

Requirements

• Education & Experience Essential: Education: Bachelor’s degree or higher in Marketing, Advertising, Communications, or a related field.
• Experience: Extensive experience within social media operations or influencer marketing in an Automotive environment
• Proven Track Record: A portfolio showcasing successful campaigns, with a preference for candidates who have successfully delivered million-plus exposure/view impressions.
• Trend Sensitivity & Creativity: Outstanding "social sense" with deep familiarity of social media languages and internet culture in Europe. Possess strong visual and aesthetic judgment.
• Data-Driven Mindset: Strong analytical skills with the ability to translate complex data sets into actionable social media strategies.
• Influencer Network: Possess an existing network and strong relationships with automotive, tech, or lifestyle content creators in the European market to enable rapid project execution.

Benefits

• 25 days’ holiday plus bank holidays.
• Pension scheme access.
• Annual bonus - non contractual.
• Private Healthcare.
• Access to the Employee Car Ownership Scheme.
• Group income protection based on length of service.
• Family Friendly policies.
• Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.