Responsibilities

• Owned Social Media Management & Content Strategy
• Own and execute a results-driven organic social strategy across TikTok, Instagram, Facebook, and LinkedIn
• Plan, brief, create, and schedule high-performing native content—balancing storytelling with commercial impact
• Lead content planning sessions and manage the editorial calendar in line with brand campaigns
• Create reactive, trend-led content that feels fast, relevant, and very online
• Identify, brief, and manage creators and influencers to deliver platform-first content
• Grow and nurture our community, maintaining strong engagement (target 5%+ 👀)
• Actively engage with followers—comments, DMs, and creating moments of surprise & delight
• Stay ahead of trends, memes, and competitors to keep our content fresh
• Attend events, guerrilla activations, and shoots to capture real-time content

Requirements

• Proven track record managing and growing social media platforms, especially TikTok and Instagram, for a consumer brand
• Highly self-motivated, organised, and accountable, with the ability to manage multiple workstreams independently and collaboratively
• Strong sense of humour—this is essential. You’ll be the voice of the brand
• Excellent copywriting and storytelling skills with a deep understanding of tone of voice and social-first formats
• Data-driven mindset—confident analysing performance, building reports, and turning insights into action
• Strong communication and stakeholder management skills across internal teams, agencies, and creatives
• Proficiency in Meta Business Suite and TikTok Analytics
• Advanced proficiency in Microsoft Office (Excel for data analysis/pivots, PowerPoint for reporting)
• Experience planning and managing budgets (influencer and/or media)
• Strong mobile content creation skills (shooting/editing on phone)
• Love cookies (non-negotiable energy)

Nice to Have

• Experience in food, QSR, or lifestyle brands
• Experience working with influencers or UGC campaigns
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with Braze CRM and Punchh rewards software
• Understanding of paid social and how it integrates with organic strategy

Benefits

• A brand you can actually have fun with
• Creative freedom to test, experiment, and push boundaries
• A fast-moving, energetic team that doesn’t take itself too seriously