Social Media Specialist
WLWHr Ltd
London, UK (Remote)
£44K/yr - £55K/yrIn-houseFull-timeEntry level2+ years exp.
14 hrs ago
Social Media Manager
York, UK (Hybrid)
Salary Not AvailableMid Level
Posted 4 months ago
Job Summary
Own the social engine for a consumer health brand, turning KPI-driven strategy into measurable impact across platforms with a focus on awareness, trust, and advocacy.
- Social strategy development, KPI setting, and performance optimization.
- Content calendar planning and cross‑team briefings to ensure brand voice and alignment.
- Platform exploration and channel optimization to grow reach, engagement, and advocacy.
Job Description
- Social Media Strategy & Planning
- Develop and deliver a comprehensive social media strategy aligned to brand, marketing, and commercial objectives
- Drive brand awareness, reputation, and customer advocacy through organic and (where relevant) paid social activity
- Identify platform opportunities, emerging trends, and new channels to strengthen Benenden Health’s social presence and build awareness with key target audiences.
- Set clear KPIs and benchmarks to measure performance and optimise activity
- Proven experience managing social media for a consumer-focused brand (experience in regulated or healthcare environments desirable)
- Strong understanding of social media platforms, trends, and best practices (e.g. LinkedIn, Facebook, Instagram, TikTok)
- Experience using social media to support brand awareness, engagement, and lead generation
- Skilled in content planning and working collaboratively with creative teams
- Strong analytical skills with experience using insights to drive performance improvements
- Excellent written communication and stakeholder management skills
- Ability to balance strategic thinking with hands-on delivery
- A strategic thinker with a passion for social media and storytelling
- A collaborative team player who can work across multiple stakeholders and priorities
- A data-driven marketer who uses insight to inform decisions
- Someone who thrives in a fast-paced environment and can proactively identify opportunities
- The Benenden Health office is based in York and whilst we do work hybrid, there is a requirement of 2 3 days per week in the office.
- Smart, flexible working achieve your objectives in the way that best suits you.
- Corporate Benenden Health membership and Corporate Benenden Cash plan
- Starting on 27 days holiday, plus Bank Holidays
- Pension with up to 10% employer contributions
- Discount available on other Benenden Health products.
- Employee Assistance Program
- Unlimited access to £500 Refer a Friend Bonus Scheme
- Discount and cash back on hundreds of high-street retailers.
- Excellent training and career progression opportunities
- Cycle to work scheme.
- Employee engagement events
Benenden Health
At Benenden Health, we believe private healthcare doesn't have to be expensive or exclusive. It's a benefit the whole business can enjoy, not just the bosses. All for the same low monthly cost of less than £16 per employee, per month.We're proud to be a not-for-profit, mutual society offering businesses an affordable alternative to private health insurance. Learn more by...👉 Visiting our website: https://www.benenden.co.uk/for-business/👉 Calling us on 0808 291 3321 (Mon-Fri, 8am-5pm, exc. Bank Holidays)
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