Social Media Manager – Abu Garcia and Berkley

Cramlington, Dudley, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive regional social storytelling and cross-functional execution for two established outdoor brands in EMEA, balancing authentic community engagement with platform-native content across TikTok, YouTube, Instagram, and Facebook.

  • Social strategy and hands-on content execution aligned with regional markets and ambassador programs.
  • Cross-functional collaboration with the Head of Social, activation, and ambassadors to ensure consistent storytelling across channels.
  • Performance-driven content that blends brand narrative with angler culture and community participation.

Job Description

Responsibilities

  • As Social Media Manager for two of our most established brands, Abu Garcia and Berkley in EMEA, you’ll bring our brands to life across social platforms, connecting millions of anglers to our stories, products, and community.
  • Join a dynamic marketing team, working cross-functionally to deliver engaging, authentic, and performance-driven content.
  • With an understanding of the regional markets, you’ll work closely with the Head of Social Media, brand activation team, and Ambassador Coordinator.
  • This role combines strategic thinking with hands-on execution ensuring both brands maintain a strong and authentic presence across platforms including TikTok, YouTube, Instagram, and Facebook.

Requirements

  • at least 3 years of experience managing social media channels for a brand, agency, or media platform.
  • strong understanding of what performs on Instagram, TikTok, YouTube, and Facebook, and are comfortable translating insights into content improvements.
  • comfortable working with ambassadors and creators, aligning their content with brand storytelling and campaign goals.
  • experience using tools such as CapCut, Premiere Pro, or similar editing platforms, and have a strong eye for composition, copy, and platform-native storytelling.
  • organized and able to manage multiple brands and projects simultaneously while maintaining attention to detail.
  • fluent in English, and additional European languages are a plus.
  • genuine interest in fishing and outdoor culture, and understand the community and mindset of anglers.

Benefits

  • Flexible and hybrid working.
  • Competitive salary and benefits package.
  • A role with visibility and ownership within a global organisation.
  • Development and career progression opportunities.
  • A supportive, passionate team in a business filled with energy, innovation, and outdoor spirit.
Pure Fishing logo

Pure Fishing

3.5 Glassdoor

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.Our Commitment to Excellence at Pure Fishing:At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to:Empower Our Team: We foster a culture where every voice is valued and innovation thrives.Sustainability: We’re dedicated to preserving our waters and wildlife for future generations.Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers.Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.

Columbia, South Carolina, USA
1.5K employees (172 in marketing)
73% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
52.2K
Monthly Google Ads Budget
$239
Traffic Source Mix
Search
48.3%
Direct
41.8%
Referral
6.1%
Social
2.5%
Paid
1.1%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
146 (9% of company)
Median Career Experience
20 years
Median Tenure
7.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$750M
Last Raise
$750M
Debt Financing, 1 years ago

Funding History

  • Oct 2024
    Debt Financing • $750M

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