Responsibilities

• Social Media Strategy: Develop and execute integrated B2B and B2C social media strategies across multiple platforms to drive brand growth, engagement, lead generation, and performance.
• Content Strategy & Creation: Lead the planning and creation of engaging, on-brand multimedia content and campaigns that align with audience needs, trends, and business objectives.
• B2B & B2C Marketing: Create targeted messaging and content strategies that support both professional and consumer marketing goals across different customer journeys.
• Community Management Strategy: Build and manage proactive community engagement strategies that foster meaningful relationships, monitor sentiment, and protect brand reputation.
• Content Publishing & Channel Management: Oversee daily social media publishing, scheduling, optimization, and platform management to ensure consistent and effective delivery.
• Stakeholder Management: Collaborate with internal teams and external partners to align social initiatives with business priorities and communicate strategic performance insights.
• Analytics & Reporting: Analyse social media performance data to optimize campaigns, improve engagement, and deliver actionable reporting and recommendations.
• Brand & Reputation Management: Maintain brand consistency across all social channels while supporting reputation management and staying ahead of digital and platform trends.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
• Proven experience in social media management, content strategy, or digital marketing roles.
• Strong understanding of both B2B and B2C social media ecosystems.
• Demonstrated experience creating high-performing social content across multiple platforms.
• Excellent copywriting, storytelling, and communication skills.
• Experience with social media management and analytics tools.
• Strong project management and stakeholder management capabilities.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Analytical mindset with the ability to translate data into strategic decisions.
• Experience managing agencies, creators, or freelancers is a plus.

Preferred

• Experience managing agencies, creators, or freelancers is a plus.
• Knowledge of paid social advertising is advantageous.

Benefits

• Hybrid working options available.