Responsibilities

• develop and deliver social media plans that support RCOT’s campaigns, advocacy and member engagement priorities
• create high-quality, engaging content across key platforms – including LinkedIn, Instagram and Facebook
• drive audience growth and engagement through insight-led and creative approaches
• manage and evolve RCOT’s social media channels – ensuring a strong and consistent voice
• use analytics and insights to optimise performance and inform future activity
• manage our reputation on social media, including monitoring risk and responding to emerging issues

Requirements

• strong experience managing social media in a complex organisation
• a track record of using social media to support campaigns, influencing and advocacy objectives
• excellent content creation and storytelling skills across formats, including copy, video, imagery and user-generated content
• deep understanding of social media platforms, trends, algorithms and performance metrics alongside experience managing reputational risk and real-time engagement