Responsibilities

• Manage and optimize Meta (Facebook & Instagram) advertising campaigns.
• Plan and manage TikTok advertising campaigns targeting diaspora communities.
• Create and optimize Google Ads campaigns, including Search and Display campaigns.
• Perform basic SEO activities to improve website visibility and search rankings.
• Monitor campaign performance and provide weekly performance reports.
• Conduct audience testing, campaign scaling, and ad performance analysis.
• Coordinate with the design team for ad creatives, banners, and video content.
• Implement and monitor Meta Pixel, TikTok Pixel, and conversion tracking tools.
• Stay updated with the latest digital marketing trends, advertising policies, and platform updates.
• Suggest new campaign strategies to improve customer acquisition and brand awareness.

Requirements

• Experience managing Meta Ads, TikTok Ads, and Google Ads campaigns.
• Basic understanding of SEO and keyword optimization.
• Strong analytical and reporting skills.
• Understanding of conversion tracking and campaign optimisation.
• Ability to work independently and meet deadlines.
• Good communication and coordination skills.

Preferred

• Experience within fintech, remittance, or financial services is considered an advantage.