Responsibilities

• Support the delivery and execution of the social media strategy for the outdoor fascias.
• Develop and execute social media campaigns aligned to brand and business objectives, using past performance insights and market trends to inform activity.
• Own and manage the social media calendar, ensuring activity aligns to trading priorities, brand campaigns, product launches and seasonal moments.
• Attend and contribute to relevant business meetings to understand commercial priorities and identify opportunities for social media support.
• Remain up to date with social media trends, platform developments and competitor activity, providing recommendations on how JD Outdoor can evolve its social presence.
• Build strong relationships with internal stakeholders across Marketing, Buying, Merchandising, Digital and Creative teams.
• Work with the Social Media Manager on the management of the Social Media budget.
• Work with the Brand Marketing Team and with third-party brand partners, ensuring delivery of brand-funded social activity and post-campaign reporting.
• Collaborate with wider marketing teams to deliver integrated campaigns that drive customer engagement and commercial performance.
• Ensure all social media campaigns and content plans are clearly communicated to relevant stakeholders.

Requirements

• Experience managing social media channels for a consumer, retail or lifestyle brand.
• Passion for the outdoors.
• Strong understanding of major social media platforms, trends, best practices and community management.
• Experience planning and executing social media campaigns aligned to business and brand objectives.
• Ability to create engaging and versatile content for different audiences and platforms.
• Experience working with multiple stakeholders across Marketing, Buying, Merchandising, Creative and Digital teams.
• Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines.
• Excellent verbal and written communication skills.
• Experience analysing social media performance and reporting against KPIs.
• Strong attention to detail and ability to maintain brand consistency across all channels.

Preferred

• Experience within retail, outdoor, sports, fashion or lifestyle brands.
• Experience working with third-party brand partners and delivering brand-funded social campaigns.
• Knowledge of influencer marketing and experience working with influencers and content creators.
• Experience using social media management and reporting platforms (e.g. Sprinklr).
• Understanding of paid social media and experience collaborating with paid media teams.
• Experience managing social media budgets or supporting budget tracking.
• Experience creating UTM links and measuring traffic from social channels.
• Experience in content creation.
• Understanding of campaign reporting, attribution and ROI measurement.
• Knowledge of outdoor, adventure and lifestyle markets.
• Passion for outdoor activities and an understanding of the GO Outdoors, Blacks and Millets customer base.

Benefits

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.