Responsibilities

• Develop and execute creative social media content strategies aligned with brand goals
• Produce high-quality multimedia content including images, videos, stories, and posts tailored for various platforms such as Instagram, TikTok,
• Manage daily social media activities by scheduling posts, monitoring engagement, and responding to comments and messages promptly
• Collaborate with marketing and public relations teams to ensure messaging consistency and maximize outreach efforts
• Track performance metrics using analytics tools to measure engagement levels, reach, and growth; adjust strategies accordingly
• Stay current with social media trends, platform updates, and best practices to keep content fresh and relevant
• Foster positive community interactions by engaging authentically with followers and influencers

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns
• Excellent storytelling skills with the ability to craft compelling narratives visually and verbally
• Strong understanding of public relations principles to maintain a positive brand image online
• Proficiency in content creation tools such as Adobe Creative Suite, Canva or similar platforms
• Knowledge of social media analytics tools to evaluate campaign performance effectively
• Exceptional communication skills with an energetic and positive tone
• Ability to multitask efficiently in a fast-paced environment while meeting deadlines